Job Title: SEO Analyst - E-commerce.

Location: Gurugram.

Employment Type: Full-Time.

About the Role:

- We are looking for a results-oriented SEO Analyst to lead and execute the organic search strategy for our e-commerce business across GCC (UAE, Qatar, Kuwait, Oman & Bahrain).

- The ideal candidate has proven experience in scaling SEO for large-traffic online stores, understands GCC buying behaviour, and can drive revenue-focused organic growth.

Key Responsibilities:

SEO Strategy & Planning:

- Develop and execute a full-funnel SEO roadmap aligned with e-commerce growth KPIs (traffic, conversions, revenue, CAC efficiency).

- Conduct competitor benchmarking across GCC markets and identify keyword opportunities for high-intent commercial search terms.

On-Page Optimization:

- Optimize product/category pages, URL structure, metadata, headings, internal linking, schema markup, filters & faceted navigation.

- Collaborate with content teams to publish SEO-optimized landing pages, blogs, buying guides & FAQs targeting GCC audience keywords.

Technical SEO:

- Work with developers to improve site speed, Core Web Vitals, crawlability, indexation, sitemaps, hreflang tags, canonical tags, mobile optimization.

- Conduct regular SEO audits via Screaming Frog, GSC, Semrush, Ahrefs, GA4 & fix priority issues.

Content & Localization:

- Lead keyword research for Arabic & English search markets.

- Ensure localized content relevance for UAE/KSA and country-specific product demand trends.

Off-Page & Authority Building:

- Create link-building strategies: regional media outreach, guest posts, influencer partnerships & marketplace backlinks.

- Monitor toxic links & disavow where required.

Performance & Analytics:

- Track rankings, organic conversions, bounce rate, cart-add %, session metrics & revenue attribution through GA4.

- Create weekly & monthly SEO performance reports for leadership teams.

Required Skills & Experience:

- 4-6+ years of SEO experience, minimum 2 years handling e-commerce websites.

- Strong command of GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, and CMS platforms (Shopify, Magento or WooCommerce preferred).

- Experience with GCC-based markets & consumer search trends (Arabic keyword familiarity is a plus).

- Understanding of HTML, CSS basics, schema markup, and technical SEO implementation.

- Proven track record of increasing organic traffic, category rankings & organic revenue for online stores.

- Strong communication & cross-team coordination skills.

Preferred Skills:

- Experience optimizing marketplaces (Amazon, Noon, Carrefour) - advantage.

- Arabic language understanding (bonus).

- Experience in paid-organic integration strategy (SEO + SEM).

What We Offer:

- Opportunity to work on creative and high-impact projects.

- Collaborative and fast-paced work environment.

- Competitive compensation based on experience.

- Growth and learning opportunities.