Description:

About the job:

Job Title: Digital Marketing Manager

Location: Kharadi, Pune

Experience: 5-10 Years

Employment Type: Full-Time

About Senwell Systems:

Senwell Systems Pvt. Ltd. is a leading technology and digital solutions company based in Pune. We specialize in custom software development, cloud solutions, and performancedriven digital marketing services.

Our team partners with global clients to deliver innovative, data-backed solutions that drive business growth and digital transformation.

About the Role:

Senwell Group Pvt. Ltd. is seeking a seasoned Digital Marketing Manager to lead and drive comprehensive digital marketing initiatives across multiple business verticals including IT, Aerospace, and Export domains. The role demands strategic thinking, strong execution capability, and cross-functional collaboration to strengthen brand presence and generate highquality B2B leads across domestic and international markets.

Key Responsibilities:

- Formulate and execute group-level digital marketing strategies aligned with business objectives across IT, Aerospace, and Export verticals

- Strengthen brand identity, positioning, and visibility of Senwell Group across digital platforms

- Design and implement B2B lead generation strategies for domestic and international markets

- Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta platforms, and other relevant channels

- Manage and optimize digital marketing budgets, ensuring maximum ROI and cost efficiency

- Oversee and coordinate with external vendors, digital agencies, and marketing partners

- Collaborate closely with Sales, HR, and Business Heads to align marketing initiatives with revenue and hiring goals

- Drive SEO, content marketing, email marketing, and marketing automation strategies

- Monitor, analyze, and report campaign performance using Google Analytics, Search Console, CRM dashboards, and marketing analytics platforms

- Identify new digital opportunities, trends, and technologies to enhance marketing effectiveness

- Ensure consistency in messaging, branding, and communication across all digital touchpoints

Required Skills & Expertise:

- Proven experience in Digital Marketing Strategy & Campaign Management

- Strong expertise in B2B Marketing and Lead Generation

- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and PPC platforms

- In-depth understanding of SEO (On-page, Off-page, and Technical SEO)

- Strong knowledge of branding, positioning, and digital storytelling

- Experience with marketing analytics, dashboards, and performance reporting

- Vendor management and negotiation skills

- Excellent communication, leadership, and stakeholder management abilities

- Ability to manage multiple campaigns and business verticals simultaneously

Qualifications:

- MBA in Marketing or equivalent qualification preferred

- Bachelors degree in Marketing, Engineering, or a related field

- Certifications in Digital Marketing, Google Ads, Meta Ads, SEO, or Email Marketing will be an added advantage

Preferred Attributes:

- Result-driven with a proactive and ownership-oriented approach

- Strong attention to detail with an execution-focused mindset

- Ability to manage multiple campaigns in a fast-paced environment

- Passion for digital trends, innovation, analytics, and continuous learning

Benefits:

- Exposure to advanced digital marketing tools and technologies

- Opportunity to work with leading brands and impactful campaigns

- Supportive, collaborative, and growth-oriented work culture