Strategy and growth:

1. Define the go-to-market strategy for EMS, PCBA and box build, with target segments, geographies and customer mix.

2. Build the 3-year revenue plan and annual budgets; own the sales forecast and order-booking targets.

3. Identify and win anchor customers whose volumes can load the new plant from start of production.

4. Track government schemes (PLI, SPECS, state incentives) and position the company to benefit customers sourcing in India.

Customer acquisition:

1. Lead pursuit of global and Indian OEMs in servers and IT hardware, laptops, medical devices, automotive, industrial and robotics.

2. Target US, European, Japanese and Taiwanese brands shifting manufacturing to India under China + 1.

3. Personally lead strategic negotiations, RFQ responses, multi-year supply agreements and MSAs.

4. Represent the company at trade shows such as electronica India, productronica and CES, and at industry forums like ELCINA and IESA.

Commercial management:

1. Own pricing strategy, costing review and quote approval with engineering, supply chain and finance.

2. Protect margins through value-based pricing, NRE recovery, material price-variance clauses and payment terms.

3. Manage receivables, credit limits and contract compliance with finance.

Key account management:

1. Build long-term relationships with customer CXOs, sourcing and engineering heads.

2. Run quarterly business reviews covering quality, delivery, cost and new programs.

3. Grow wallet share by moving customers from PCBA to box build and full system integration.

Team leadership:

1. Hire, lead and develop the sales, business development and key account team, including the Senior Manager - Sales.

2. Set KPIs, incentive plans and a disciplined CRM-based sales process.

3. Align sales with operations, NPI, quality and supply chain so commitments are realistic and kept.

Market intelligence and brand:

1. Monitor competitors, customer technology roadmaps and component trends.

2. Feed market insight into capacity, capability and certification plans (ISO 13485, IATF 16949, AS9100).

3. Build the Kohinoor Electronics brand as a trusted Indian EMS partner.

Key performance indicators:

- Revenue and order booking: Annual sales and booked orders vs. target

- Anchor customers: Number of strategic OEM accounts signed and ramped

- Gross margin: Margin on quoted and executed business

- Customer mix: Share of revenue by segment and export vs. domestic; no single customer above an agreed cap

- Pipeline health: Qualified pipeline value and RFQ-to-order conversion rate

- Capacity utilisation: Plant loading driven by booked programs

- Collections: DSO and overdue receivables

- Retention: Customer retention and repeat-program rate

Qualifications:

- Bachelor's degree in Electronics, Electrical or Mechanical Engineering (B.E./B.Tech).

- MBA in Marketing / Sales or International Business preferred.

Experience:

- 18 - 25 years in B2B sales, with at least 8 years leading sales at an EMS, ODM or electronics manufacturing company.

- Proven record of winning and ramping large OEM accounts, ideally with global brands.

- Experience in a greenfield or scale-up EMS business is a strong advantage.

- Exposure to at least two of: IT hardware / servers, medical, automotive, industrial, consumer electronics, aerospace and defence.

- Existing network with sourcing and engineering leaders at OEMs in India, the US, Europe or East Asia.

- Deep understanding of EMS economics: BOM costing, NRE, yields, component lead times and price-variance management.

- Working knowledge of SMT, THT, box build, testing (ICT, FCT, AOI, X-ray) and NPI processes.

- Strong negotiation and contract skills for MSAs, quality agreements and long-term supply deals.

- Familiarity with IPC-A-610, ISO 9001, ISO 13485, IATF 16949 and customer audit requirements.

- Strategic thinking with hands-on execution; comfortable building processes from scratch.

- Excellent communication and presentation skills for CXO-level engagement.

- Proficiency with CRM tools (Salesforce, Zoho or similar) and data-driven forecasting.

- Willingness to travel extensively in India and abroad.

Compensation and benefits:

- Competitive fixed salary, commensurate with experience.

- Performance-linked variable pay tied to revenue, margin and anchor-customer KPIs.

- Long-term incentive or ESOP eligibility, subject to company policy.

- Relocation support, company car, mobile and travel allowance as per policy.

- Medical insurance for employee and family.

Why join:

- Build the sales function of a new EMS company from day one, backed by a 45-year manufacturing group.

- Direct access to the promoters and a real say in product lines, customers and growth.

- Ride India's electronics manufacturing growth with global OEM customers.