Senior Vice President - Marketing - BFSI

Senior Vice President - Marketing - BFSI

Job Description:

We are seeking an experienced Marketing professional to lead the digital marketing strategies for a prominent financial services organization. This role requires expertise in retail banking and loans, and a strong focus on driving innovative campaigns and customer engagement.

Client Details:

Our client is a large organization in the financial services sector. They are a well-established player in the industry, offering diverse financial solutions to their clients and a professional environment for their employees

Description:

- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and customer acquisition.

- Manage Social Media presence for the organization across relevant platforms

- Lead Content Digital Marketing Strategy for organization by leveraging on-page and off-page content strategy and video creation.

- Develop and execute strategies to Manage, Build and Protect Organizational Reputation though impactful Public Relations initiatives

- Create and develop a PR approach leveraging multiple platforms/channels to reach out to relevant stakeholders

- Conceptualize strategic initiatives and plan advertising campaigns thereof

- Track market and consumer insights for improving brand marketing initiatives

- Work across functions to create effective customer communication campaigns

- Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization

Profile:

A successful SVP Marketing should have:

- A degree in marketing, business administration, or a related field with 15+ years of experience

- Proven expertise in digital marketing within the financial services or media industry

- Strong analytical skills with the ability to interpret data and make informed decisions.

- Experience in managing digital campaigns across various platforms.

- Excellent leadership and team management capabilities

Job Offer

- Opportunity to work with a leading financial services organization.

- Professional growth in the exciting field of digital marketing.

If you are passionate about digital marketing and ready to contribute to the financial services industry, we encourage you to apply for this exciting SVP Marketing role.

Note: For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.