Senior Vice President - Marketing & Corporate Communications - B2B Segment - BFSI

Industry : Banking / Financial Services / Broking

Job Description : The Marketing & Corporate Communications team is central to the client's ecosystem in working with both internal & external stakeholders to develop, define and drive the client's brand & culture. The Brand Associate will lead brand-building efforts from strategic inputs to conceptualization and execution.

Client Details:

Client is a global enterprise whose business model is built to deliver enduring value. By integrating advisory capabilities with scalable delivery, client helps clients operate smarter and grow stronger. It's services include investment diligence, industry research, valuation, fund administration, accounting, and data analytics.

Description:

Strategic Leadership:

- Define and execute integrated marketing and corporate communications strategy aligned with business objectives

- Drive brand positioning, messaging, and reputation management across all channels develop annual and quarterly marketing plans with clear KPIs and ROI targets

Team Management & Development:

- Lead and mentor a multidisciplinary marketing team (digital, content, brand, PR, internal comms)

- Foster a culture of innovation, accountability, and agility

Market Strategy & Execution:

- Conduct market analysis, competitive benchmarking, and audience segmentation

- Oversee demand generation, product marketing, and go-to-market strategies

- Ensure flawless execution of campaigns, events, and digital initiatives

Corporate Communications:

- Manage internal and external communications, including leadership messaging and change management

- Oversee PR, media relations, and crisis communication protocols

- Drive employer branding and internal engagement programs

Performance & ROI:

- Implement marketing analytics and dashboards to measure effectiveness

- Optimize marketing spending and resource allocation for maximum impact

- Report performance metrics to leadership and recommend improvements

Profile:

A successful SVP - Marketing and Corporate Communications (B2B) should have:

- Proven expertise in marketing and corporate communications within the financial services industry.

- Strong understanding of B2B marketing principles and strategies.

- Experience in managing complex marketing campaigns in the trading sector.

- Exceptional communication and stakeholder management skills.

- Proficiency in digital marketing and content creation tools.

- An advanced degree in marketing, communications, or a related field.

- Opportunity to work in a large organisation within the financial services industry.

- Engaging and professional work culture.

- Challenging role with potential for professional growth.