Senior Vice President - Marketing

What You'll Own:

- Full-spectrum marketing leadership across brand strategy & positioning, customer acquisition, CRM & lifecycle marketing, loyalty, performance marketing, and communications.

- Direct, demonstrable influence on commercial outcomes: revenue growth, customer acquisition, demand generation, and lifetime value, not just brand metrics.

- Modern, digital-first customer journeys: personalisation, data-driven decision-making, and AI-enabled marketing capability.

- Leadership of a multi-layered organisation, including a senior marketing leader and supporting team, with strong cross-functional partnership across the business.

- Building preference and desirability for a large, multi-location consumer portfolio, direct parallels to building demand for a destination, community, or lifestyle brand.

Who We're Looking For:

- 12-18 years of progressive marketing leadership, with at least one significant (4-5+ year) tenure in a genuinely consumer-facing business where acquisition, engagement, retention and brand preference directly drove business performance.

- Backgrounds we're especially keen to speak with: consumer internet, travel & lifestyle platforms, quick-service/retail brands, real estate & destination/township development, or broader consumer businesses.

- A leader who has operated across the marketing spectrum: not a single-discipline specialist.

- Proven ability to connect marketing investment to commercial KPIs (revenue, market share, utilization/occupancy-equivalent metrics, CLTV, etc.).

- Strong people leadership: has built or led a team, not just executed within one.

- Comfortable operating at a board/CXO-adjacent level, with real appetite for a larger enterprise platform and the opportunity to influence business transformation at scale.