Senior Vice President - Growth & Marketing

About the Opportunity:

Our client is one of India's leading consumer technology companies, serving millions of users globally through a category-defining digital platform. As the business enters its next phase of growth, we are looking for an exceptional Senior Vice President Growth & Marketing to lead customer acquisition, performance marketing, lifecycle marketing, retention, and growth strategy.

This is a business-critical leadership role with direct influence on revenue growth, customer engagement, and long-term business strategy.

Key Responsibilities:

Growth Strategy:

- Define and execute the company's end-to-end growth strategy across acquisition, activation, engagement, retention, and monetization.

- Build scalable growth engines that deliver sustainable customer and revenue growth.

- Identify new growth opportunities through experimentation, partnerships, and emerging channels.

Performance Marketing:

- Lead large-scale digital acquisition across Google, Meta, YouTube, Affiliates, OEMs, Influencer Marketing, and other performance channels.

- Optimize marketing investments through data-driven decision-making and continuous experimentation.

- Drive improvements in CAC, ROAS, LTV, and marketing efficiency.

Customer Lifecycle & Retention:

- Own CRM, customer engagement, lifecycle marketing, and retention strategy.

- Build personalized customer journeys across Push Notifications, Email, SMS, WhatsApp, and In-App channels.

- Improve customer activation, repeat usage, engagement, and long-term retention.

Product-Led Growth:

- Partner closely with Product and Engineering teams to improve user onboarding, conversion, referrals, engagement, and monetization.

- Build experimentation frameworks through A/B testing and funnel optimization.

- Drive product adoption using data-backed growth initiatives.

Brand & Consumer Marketing:

- Collaborate with Brand Marketing teams to ensure consistent customer messaging across all touchpoints.

- Align performance and brand investments to maximize long-term customer value.