We are hiring for the role of Senior User Acquisition Manager with one of the Casual gaming company, based in Bangalore.

Role Overview:

We are looking for a Senior User Acquisition Manager to run and scale paid acquisition for our mobile game portfolio. You will design channel strategy, manage campaigns hands-on, and deliver profitable growth through structured testing, performance analysis, and creative iteration. This role requires deep expertise across SRNs, ad networks, and programmatic channels, plus a strong understanding of mobile gaming economics, SKAN limitations, and monetization models.

What You Will Do

Channel Ownership & Execution

- Own UA strategy and KPIs for assigned titles, including CPI, ROAS, and payback targets

- Plan, launch, and optimize campaigns across:

- Self-attributing networks: Meta, Google App Campaigns, TikTok

- Ad networks: AppLovin, Mintegral, Unity Ads etc.

- Programmatic DSPs: Liftoff, Moloco

- Build channel diversification plans and identify incremental growth opportunities

Creative Strategy & Experimentation

- Drive the creative testing roadmap across video, static, UGC, and playables

- Analyze performance by concept, audience, and market to inform creative direction

- Partner with creative teams in-house and outsource to accelerate iteration velocity and hypothesis-driven testing

Data, Attribution & Insights

- Own UA reporting and dashboards (spend, ROAS, LTV, cohort behaviour, payback windows)

- Work closely with product, BI, and monetization teams to align UA inputs with LiveOps, economy changes, and feature releases

- Run A/B tests across bids, creatives, audiences, geos, and channel mix, and communicate insights clearly

Soft Launch & Scale

- Define UA strategy across lifecycle stages: soft launch, launch, scale, sustain

- Evaluate marketability, CPI targets, creative fit, and early quality metrics during soft launch

- Transition games from MVP stage to profitable, scalable acquisition

What We're Looking For

Must Have

- 4-6+ years of hands-on UA experience for mobile games

- Deep expertise running campaigns on Meta, Google, TikTok

- Proven experience with AppLovin, Mintegral, Unity Ads

- Experience managing large monthly budgets and delivering ROAS-positive outcomes

- Strong analytical skills: cohort-based analysis, LTV modeling, incremental testing, budget allocation logic

- Comfortable operating with SKAN and attribution constraints

- Proficiency with MMPs (AppsFlyer / Adjust / Singular)

Bonus Points

- Experience in IAP/IAA/Hybrid monetization models

- SQL / Looker / Tableau familiarity

- Experience with UGC pipelines, influencers, or playable ads

- Passion for mobile games and industry trends

Why Join Us

- You will directly influence the growth trajectory of our titles

- High autonomy, real ownership of budgets and decisions

- Fast feedback loops and the ability to test bold, non-obvious ideas

- A product team that values data, creative thinking, and experimentation

- Ambitious team with growth appetit