Senior Specialist - Sales & Marketing

Senior Specialist - Sales & Marketing

Description:

About the Role

We are looking for a Senior Sales & Marketing Specialist with strong experience in driving customer engagement, supporting revenue growth, and managing marketing initiatives. The ideal candidate will take ownership of key sales activities, assist in planning and executing marketing strategies, and work closely with leadership to support business expansion. This role requires a proactive, analytical, and customer-focused professional who is ready to take on greater responsibility in a fast-paced environment.

Key Responsibilities

Sales Responsibilities

- Identify, engage, and convert potential customers through structured outreach via calls, emails, meetings, and presentations.

- Manage and nurture relationships with existing clients to ensure retention and repeat business.

- Support revenue growth by generating qualified leads and contributing to sales pipeline development.

- Prepare and deliver product/service presentations and assist in negotiations and deal closures.

- Track sales performance, update CRM records, and maintain accurate MIS reports.

Marketing Responsibilities

- Manage planning and executing marketing campaigns, events, promotions, and brand-building activities.

- Conduct in-depth market research to analyze customer needs, competitor activities, and market trends.

- Manage creation of marketing collateral, digital content, proposals, and sales materials.

- Collaborate with senior marketing team members to contribute to strategic marketing plans and execution.