Senior Specialist - Performance Marketing

Responsibilities:

- Plan, launch, and optimize paid campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook/Instagram)

- Taboola, Bing, and other CPL-focused platforms

- Manage performance dashboards to track CAC, CVR, CPL, ROAS Structure and execute A/B and multivariate tests (creatives, copy, landing pages, bidding strategies)

- Collaborate with product/design teams for high-conversion ad flows and audience targeting

- Coordinate with CRM and operations teams to ensure funnel consistency from lead to loan sanction

- Monitor budgets, pacing, attribution windows, and cross-channel performance

- Share weekly reports on trends, insights, and optimization actions

- Stay updated on ad platform policies-especially for financial services

Qualifications & Experience:

- 5-7 years of performance marketing experience (Google, Meta)

- Managed high scale monthly budgets with strong CAC/ROAS performance

- Proficient in attribution tools (GA4, UTMs, multi-touch models)

- Strong analytical, spreadsheet, and reporting skills

- Prior experience in fintech, edtech, or financial services preferred

- Self-starter with high ownership and data-driven decision-making

Bonus Points:

- Experience in regulated sectors (finance, education loans)

- Exposure to organic growth (Quora, SEO, Reddit)

- Worked with BI tools (Looker, Tableau, Data Studio)

- Knowledge of CRO, tracking, and landing page testing

- Prior startup experience across strategy and execution