Senior Specialist - Martech Lead

Job Location: Hybrid - Pune / Noida / Bangalore / Gurgaon

Experience: 10 - 15 years

Primary Domain Focus: Digital Analytics Implementation, Tag Management, Data Layer Strategy, Adobe Analytics, GA4, Customer Journey Analytics, Measurement Frameworks, Insight Delivery & Team Leadership

Summary:

We are seeking an experienced Senior Specialist who can architect, implement and lead enterprise marketing technology (martech) programmes end to end. This is a hands-on technical and delivery leadership role. You will own the martech solution architecture across acquisition, engagement, and retention use cases, define data and integration standards, implement and govern platform builds across the Adobe Experience Cloud and other leading engagement platforms, and lead distributed martech engineering teams through discovery, configuration, integration, quality assurance, and hypercare for our largest clients.

You will act as the senior martech authority in client conversations, shaping engagement and orchestration strategy, setting implementation standards, unblocking delivery teams, and owning accountability for data quality, platform performance, campaign execution and go-live success. Depth is expected across the full martech implementation lifecycle - from requirements and solution design through configuration, integration, journey orchestration, QA, deployment and steady-state support - spanning platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Marketo Engage, Eloqua, Braze, and Salesforce Marketing Cloud.

Key Responsibilities:

- Martech Strategy & Solution Architecture: Define the end-to-end marketing technology solution architecture aligned to client business objectives and customer engagement strategy. Produce Solution Design References (SDRs), platform architecture blueprints, and integration design documentation, and present these in client discovery and architecture review sessions. Own the platform selection and solution roadmap across acquisition, engagement, and retention use cases.

- Adobe Experience Platform (AEP) Implementation: Lead end-to-end AEP implementations including schema (XDM) design, dataset configuration, identity namespaces, Real-Time Customer Profile, segmentation, and Data Governance labels. Configure sources and destinations, streaming and batch ingestion, and Web/Mobile SDK data collection to feed downstream orchestration and activation use cases.

- Adobe Journey Optimizer (AJO) Implementation: Architect and deliver customer journey orchestration using AJO, including journey design, event-based triggers, decisioning, offer management, and cross-channel message orchestration (email, push, SMS, in-app). Integrate AJO with AEP profiles and datasets to enable real-time, personalised customer journeys.

- Adobe Campaign Implementation: Own implementation of Adobe Campaign (Classic and/or Standard) including schema and workflow design, campaign build and execution, audience segmentation, delivery templates, and integration with data sources for batch and triggered campaigns. Define governance for campaign QA, deliverability, and approval workflows.

- Adobe Marketo Engage Implementation: Lead Marketo Engage implementations covering lead lifecycle and scoring models, smart campaigns, program design, lead-to-account matching, and integration with CRM platforms (Salesforce, Dynamics). Establish naming conventions, folder governance, and reporting frameworks for demand generation programmes.

- Oracle Eloqua Implementation: Deliver Eloqua implementations including campaign canvas design, form and landing page builds, lead scoring, program builder logic, and CRM/CDO integrations. Define data cleansing, deduplication, and subscription management processes to support compliant, high-quality campaign execution.

- Braze Implementation: Architect and implement Braze for multi-channel customer engagement, including Canvas Flow design, segmentation, connected content, custom events and attributes, and SDK integration for mobile and web. Configure data feeds, currents, and integrations with CDPs and data warehouses for closed-loop measurement.

- Salesforce Marketing Cloud (SFMC) Implementation: Own SFMC implementations spanning Journey Builder, Automation Studio, Email Studio, Contact Builder / Data Extensions, and AMPscript/SSJS scripting. Design data models, subscriber preference and consent management, and integrations with Sales/Service Cloud and external data platforms.

- Data Integration & Identity Management: Design and govern integrations between martech platforms and upstream/downstream systems (CDP, CRM, data warehouse, analytics) using APIs, connectors, and batch/streaming pipelines. Define identity resolution and stitching strategies to enable a unified customer profile across channels.

- Journey Orchestration & Campaign Management: Translate customer engagement strategy into orchestrated, cross-channel journeys and campaigns. Define trigger logic, decisioning rules, suppression and frequency capping, and personalisation strategies, ensuring consistency of customer experience across email, push, SMS, in-app, and paid channels.

- Quality Assurance & Deployment Governance: Lead the martech QA lifecycle including test plan design, UAT coordination, data validation, and regression testing across releases. Define deployment governance, environment/sandbox management, version control, and change management processes to protect platform stability and data integrity.

- Governance, Compliance & Privacy: Define and enforce martech governance frameworks covering consent management, subscription and preference centres, data retention, and regulatory compliance (GDPR, CCPA, CAN-SPAM). Advise clients on privacy-first engagement strategies and consent-driven personalisation.

- Martech Leadership & Delivery Ownership: Lead, mentor and scale distributed teams of martech engineers, campaign specialists, and platform consultants. Own estimation, resourcing, sprint planning, technical risk management, and status reporting to client stakeholders. Support presales, RFP responses, solution proposals, effort estimates, and client workshops as the senior martech voice in the room.

Required Technical Skills & Qualifications:

- Experience Profile: 10 - 15 years in marketing technology and campaign operations with at least 4 - 5 years leading martech delivery programmes end to end, including demonstrable ownership of two or more enterprise implementations as martech lead on complex, multi-channel engagement platforms.

- End-to-End Implementation Lifecycle: Proven experience owning the full implementation lifecycle - requirements gathering, solution design, platform configuration, integration build, QA/UAT, deployment, and hypercare - across one or more enterprise martech platforms.

- Platform Depth: Hands-on implementation expertise across at least two or more of the following: Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Marketo Engage, Oracle Eloqua, Braze, and Salesforce Marketing Cloud, with deep configuration knowledge of at least one as a primary platform of expertise.

- Journey Orchestration & Decisioning: Practical experience designing and implementing cross-channel customer journeys, trigger-based and event-driven campaigns, decisioning logic, and personalisation strategies within one or more of the platforms above.

- Data & Integration: Working knowledge of XDM/data schemas, API-based integrations, identity resolution, and data flows between martech platforms, CDPs, CRM systems, and data warehouses. Ability to translate data requirements into platform configuration and integration design.

- Enterprise Delivery Track Record: Demonstrated experience managing enterprise martech delivery programmes end to end, spanning multi-channel and multi-market rollouts, platform migrations, integration builds, and steady state support, with accountability for timeline, data quality, and client outcomes.

- Certifications: Relevant platform certifications (Adobe Campaign/AJO/AEP, Marketo Certified Expert, Eloqua Master Certification, Braze Certification, Salesforce Marketing Cloud certifications) are an added advantage.

- Consulting & Leadership Skills: Excellent client-facing communication, the ability to translate engagement strategy into technical implementation plans, experience leading distributed martech teams in Agile and Scrum delivery, and a track record of mentoring engineers and specialists into senior roles.

Preferred / Differentiating Experience:

- Customer Data Platform experience with Adobe Real-Time CDP, Segment, or Tealium, including audience creation, activation to paid and owned channels, and identity resolution.

- Experience with platform migrations and consolidations (e.g., legacy ESP to SFMC/Braze, or Campaign Classic to AJO), including data migration, parallel-run validation, and cutover planning.

- Delivery in regulated industries such as financial services, healthcare, or insurance where consent management, data governance, and audit trail requirements are stringent.

- Contribution to presales activities including RFP responses, martech capability demonstrations, platform evaluation/selection frameworks, and client discovery workshops.