Senior Specialist - Marketing

- We are looking for a Senior Marketing Specialist with strong expertise in channel partner (CP) marketing and field activations.

- The role focuses on planning and executing high-impact on-ground marketing initiatives, driving CP-led lead generation, and strengthening partner relationships to maximize business growth and brand visibility.

- The ideal candidate will bring a hands-on, execution-focused approach with the ability to translate marketing strategies into measurable business outcomes.

Key Responsibilities:

- Plan, build, and execute the marketing calendar for Channel Partner (CP) onboarding, engagement, and activation programs.

- Drive CP-based lead generation initiatives, track performance metrics, and ensure timely and accurate reporting.

Execute high-impact on-ground activations, focusing on:

- Footfall generation

- Customer engagement

- Lead quality and conversion effectiveness

- Onboard new Channel Partners and strengthen existing CP relationships to enhance business contribution.

- Conduct daily market visits to ensure execution excellence and regional alignment.

- Monitor activation quality and ensure adherence to brand guidelines across regions.

- Conceptualize and implement innovative engagement ideas to improve CP productivity and brand visibility.

- Work closely with sales and regional teams to align marketing initiatives with business goals.

- Analyze market trends, competitor activities, and customer insights to optimize campaigns.

Desired Candidate Profile:

- Experience: 3-5 years in channel marketing, CP acquisition, trade marketing, or field marketing.

- Education: Graduate with MBA / PGDM (Marketing preferred).

- Proven experience managing on-ground marketing campaigns and partner-driven programs