Senior Specialist - Conversion Rate Optimization

Description:

- Analyze website traffic, user behavior data, and conversion funnel metrics to identify areas for improvement.

- Conduct qualitative and quantitative research to understand user needs and pain points.

- Identify bottlenecks and barriers to conversion.

- Develop and implement strategies to improve user experience, website performance, and conversion rates.

- Optimize landing pages, calls-to-action (CTAs), forms, and other key elements.

- Conduct A/B tests to validate hypotheses and measure the impact of changes.

- Manage and optimize key conversion points in the marketing funnel.

- Collaborate with cross-functional teams, including marketing, design, and development, to ensure alignment and implementation of optimization efforts.

- Communicate findings, insights, and recommendations to stakeholders.

- Stay up-to-date on industry trends and best practices in CRO.

- Utilize various CRO tools, such as Google Analytics, Hotjar, VWO, Optimize, and other A/B testing platforms.

- Familiarity with HTML, CSS, and JavaScript for implementing changes on websites.

- Track key performance metrics (KPIs) such as conversion rates, bounce rates, click-through rates (CTR), and cost per conversion.

- Analyze data and provide actionable insights to improve performance.

- Monitor and refine the performance of ongoing optimization efforts.

Key Skills:

- Strong analytical skills and the ability to interpret complex data sets.

- Proficiency in using web analytics tools, including Google Analytics, Hotjar, and Optimize.

- Solid understanding of conversion rate optimization principles and best practices.

- Experience conducting A/B and multivariate tests.

- Knowledge of user psychology and behavior, and the ability to apply these principles to optimize website performance.

- Excellent problem-solving skills and the ability to think creatively to improve conversion rates.

- Strong attention to detail and the ability to prioritize tasks effectively.

- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

- Proficient in HTML, CSS, and JavaScript.

- Familiarity with UX/UI design principles