Senior Social Media Strategist - IT

Description: Social Media Strategist - Senior II

Exp: 7+ yrs

Location: Gurugram/Udaipur

Notice Period: Immediate joiner - 30 days

Skills:

- Social media strategy

- Campaign management

- Social media KPIs

- Meta Business Suite

- LinkedIn Campaign Manager

- Hoot suite

- Sprout Social

- IT or SaaS clients

- Monitoring and improvising

- Handling paid ad campaigns on Meta

About the Role: We are looking for an experienced Social Media Strategist Senior II to lead end-to-end social media strategy, execution, and performance optimization across multiple platforms. The ideal candidate will have a proven track record of managing social media for IT or SaaS clients, driving measurable results, and scaling brand presence through strategic content and paid campaigns.

Key Responsibilities:

- Develop and execute comprehensive social media strategies aligned with brand and business goals.

- Plan, manage, and optimize social media campaigns across platforms such as Meta, LinkedIn, and others.

- Monitor performance using defined Social Media KPIs; analyze metrics and present actionable insights.

- Manage and scale paid advertising campaigns on Meta (Facebook/Instagram).

- Utilize tools like Meta Business Suite, LinkedIn Campaign Manager, Hoot suite, Sprout Social, etc., for scheduling, performance tracking, and reporting.

- Collaborate with content, design, and marketing teams to ensure cohesive campaign execution.

- Continuously track social media trends, audience behavior, and competitor activity to enhance strategy.

- Manage client communication, especially for IT/SaaS accounts, ensuring timely updates and performance improvements.

- Identify areas of optimization and implement improvements in real time.

Required Skills & Qualifications:

- 7+ years of experience in social media strategy and management.

- Strong understanding of social media KPIs, analytics, and reporting.

- Hands-on experience with paid media campaigns on Meta.

- Expertise in platforms and tools such as Meta Business Suite, LinkedIn Campaign Manager, Hoot suite, Sprout Social.

- Prior experience working with IT or SaaS clients is highly preferred.

- Exceptional communication, analytical, and project-management skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.