Job Summary:

To develop the business for Test & Measurement instruments and cross-sell Automated Test Equipment (ATE) solutions to R&D labs, manufacturing industries, educational institutions, and system integrators. The role requires

identifying customer needs, positioning technical solutions, and managing the sales process end-to-end.

Key Responsibilities:

Sales & Business Development:

- Identify and acquire new customers for T&M products and ATE solutions.

- Handle lead generation, technical qualification, proposal creation, and order closure.

- Manage key accounts across verticals like automotive, EV, electronics, defense, pharma, and education.

- Prepare sales forecasts and meet monthly/quarterly targets.

Solution Selling:

- Understand customer testing applications and suggest appropriate T&M products.

- Work closely with internal application engineers to create integrated ATE offerings (including hardware, software, and automation).

- Conduct product demos, customer trials, and techno-commercial discussions.

Cross-Selling & Strategic Upselling:

- A track repeat customers and product clusters to identify opportunities for bundled offerings or ATE upsell.

- Introduce modular tester platforms for recurring applications (e.g., EV battery testing, PCB functional testing, etc.)

Channel & OEM Coordination:

- Liaise with international T&M OEMs (e.g.,Hioki, Yokogawa, Keysight, GW Instek, R&S) for pricing, stock, and technical support.

- Work closely with branded ATE suppliers like Chroma, NI etc. and coordinate with in-house technical team for customized ATE solutions.

- Engage with channel partners and local system integrators for extended reach.

Customer Relationship Management:

- Build long-term relationships with R&D heads, purchase managers, and production heads.

- Handle post-sales support coordination, including calibration, AMC, and spares.

Required Qualifications & Experience:

Education:

- B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics

- MBA in Marketing or Technology Management (preferred).

Experience:

- 6-8 years of relevant experience.

- Selling T&M instruments (oscilloscopes, signal generators, spectrum analyzers, dc source, etc.).

- Working with OEMs, labs, or system integrators.

- Experience in solution selling, proposal generation, and customer engagement.

Technical Skills:

- Knowledge of LabVIEW, NI testbench / Python-based testing setups is a plus.

- Familiarity with industrial protocols, measurement techniques, and functional testers.

- Ability to understand and explain technical product features to non-technical stakeholders.

Soft Skills:

- Self-driven and target-oriented

- Excellent communication and negotiation skills

- Strong presentation and customer relationship management

- Ability to work with cross-functional teams (engineering, supply chain, OEMs)