Senior Sales Manager - General Trade - FMCG

Key Responsibilities:

- Strategy & Planning: Develop and implement sales strategies, set targets, and create promotional plans.

- Team Leadership: Recruit, train, motivate, and manage a team of sales representatives to meet objectives.

- Sales Execution: Drive sales, manage key accounts and distributors, and ensure product availability and placement.

- Market Analysis: Monitor competitor activities, identify new opportunities, and provide feedback on market trends.

- Reporting: Prepare and present sales forecasts, performance reports, and market insights to senior management.

- Client Relations: Build and maintain strong relationships with retailers, distributors, and key stakeholders.