Role Overview:

We are seeking a seasoned Sales professional to lead our On-Trade vertical in Mumbai, driving strategic growth across the premium hospitality and nightlife sector. In this role, you will serve as the primary architect of our market presence, engaging with key decision-makers at high-end hotels, bars, and restaurant chains to elevate brand visibility and volume. You will collaborate closely with cross-functional teams, including marketing, supply chain, and finance, to ensure seamless execution of trade programs. Your leadership will directly influence our market share and brand equity, transforming how our portfolio is perceived and consumed in the city's most influential venues.

Key Responsibilities:

- Formulate and execute comprehensive On-Trade sales strategies to capture market share and achieve ambitious revenue targets across Mumbai's premium accounts.

- Cultivate and nurture long-term relationships with key stakeholders, including F&B managers, bar owners, and purchase heads, to secure brand exclusivity and preferred pouring status.

- Design and implement high-impact trade marketing activations that enhance consumer engagement and drive off-take at the point of consumption.

- Manage the end-to-end channel lifecycle, from identifying new business opportunities to optimizing distribution efficiency and ensuring consistent product availability.

- Mentor and lead a high-performing sales team, fostering a culture of excellence and accountability to ensure consistent delivery against organizational KPIs.

- Analyze market trends and competitor activities to provide actionable insights that inform product positioning and pricing strategies.

Required Skillset:

- Demonstrated expertise in managing complex sales cycles within the FMCG or beverage industry, with a proven track record of scaling operations in the Mumbai market.

- Exceptional relationship management capabilities, with the ability to influence senior-level stakeholders and negotiate high-value contracts effectively.

- Strong analytical acumen to interpret market data and translate it into strategic trade marketing initiatives that drive measurable business outcomes.

- Proven leadership experience in guiding diverse teams, with a focus on coaching, performance management, and fostering a collaborative work environment.

- Excellent communication and presentation skills, enabling the articulation of brand value propositions to both internal leadership and external partners.

- A postgraduate degree from a premier business school is preferred, complemented by 11 to 20 years of progressive experience in Sales and Channel Management, from premium tequila brands only.

- High degree of adaptability to a fast-paced, on-site work environment, with the agility to navigate the dynamic and evolving landscape of the Mumbai hospitality sector.