Senior Retention Marketing Lead - Customer Lifetime Value

About the Role:

We are looking for a data-driven and customer-focused Senior Retention Marketing Lead to develop and execute customer retention strategies that improve engagement, repeat purchases, and Customer Lifetime Value (CLTV). The ideal candidate should have hands-on experience with CleverTap, MoEngage, and WebEngage and a strong understanding of lifecycle marketing, customer segmentation, and campaign optimization.

Key Responsibilities:

- Develop and execute customer retention strategies to improve repeat purchases, engagement, and customer lifetime value.

- Plan, launch, and optimize multi-channel retention campaigns across Email, SMS, Push Notifications, In-App Messaging, and other CRM channels.

- Create customer segments based on behavior, preferences, and lifecycle stages to deliver personalized communication.

- Build and manage automated customer journeys and workflows using CleverTap, MoEngage, and WebEngage.

- Conduct A/B testing to optimize campaign performance, messaging, and customer engagement.

- Monitor campaign performance and analyze key metrics such as retention, churn, repeat purchases, and engagement.

- Prepare regular performance reports and provide actionable insights to improve campaign effectiveness.

- Collaborate with Product, Marketing, Content, and Design teams to align retention initiatives with business objectives.

- Analyze customer behavior and feedback to identify trends, reduce churn, and improve customer experience.

- Stay updated on industry trends and platform capabilities to implement best practices in retention marketing.

Skills & Qualifications:

- Master's or Bachelor's degree in Marketing, Business, or a related field.

- 2+ years of experience in Retention Marketing, CRM, or Customer Lifecycle Management.

- Hands-on experience with CleverTap, MoEngage, and WebEngage is mandatory.

- Strong understanding of customer segmentation, lifecycle marketing, marketing automation, and campaign management.

- Experience in A/B testing, campaign optimization, and performance analysis.

- Strong analytical skills with a data-driven approach to decision-making.

- Excellent communication, collaboration, and stakeholder management skills.

- Ability to interpret customer insights and translate them into effective retention strategies.