About the Role:

We are looking for a Senior Product Manager (IC) to own and scale the WordPress Hosting product and refine the reselling mechanism for it across our agency ecosystem. This is a high-ownership role focused on directly impacting MRR, churn reduction, product attach rate, and agency-level adoption. Youll define strategy, collaborate with cross-functional teams, and build a seamless product + GTM loop that makes it easy and valuable for agencies to resell WordPress hosting.

About the Expansion Products Team:

The Expansion Products team focuses on monetizable add-ons and usage-based revenue growth beyond core subscriptions. We build products that agencies can resell under their own brand, increasing stickiness, expanding adoption, and growing customer LTV. This team owns several high-impact product lines, including: Phone & Email Systems, Online Listing Integrations (e.g., Yext), WordPress Hosting, Mobile Apps, Communities, Memberships & Courses.

Responsibilities:

- Own the WordPress Hosting product end-to-end, including P&L ownership

- Identify opportunities to optimize the reselling experience for agenciespricing, packaging, setup, and GTM alignment

- Drive product adoption and monetization by solving real operational and UX problems

- Build and maintain dashboards to track attach rates, conversion metrics, and churn

- Conduct user research to uncover friction in the purchase or resale flow

- Define a roadmap that balances engineering feasibility, market differentiation, and customer value

- Collaborate with Design, Engineering, Sales, Marketing, and Support to launch and grow the product

- Evangelize your product internally and externally with confidence and clarity

- Ship fast, test frequently, and iterate based on usage data and feedback

- Collaborate with support, customer success, devs, and product teams to build strong cross-functional relationships

- Instrument, analyze, and learn from user behavior when interacting with your features & products

- Work with other Product Managers in a collaborative mindset to help achieve product objectives

What You Bring:

- 7+ years of product management experience, ideally in B2B SaaS

- Proven ability to move business metrics like MRR, churn, and attach rate

- Experience owning an add-on or usage-based product from 0 scale

- A data-driven mindset with familiarity using tools like Mixpanel, Amplitude, PostHog, or Pendo

- Clear communication and documentation skills to drive alignment across functions

- Familiarity with the WordPress hosting ecosystem or other CMS hosting products (strong plus)

- Strong user empathy and ability to balance agency needs with business goals

- Bonus: Experience working on or launching a hosting service product

Nice to Have:

- Experience working with or for marketing agencies

- Understanding of SaaS resale models or multi-tenant platforms

- Background in pricing strategy or product-led growth initiatives

Note: This is a high-impact IC rolenot a management position. Were looking for a builder who is excited to ship, scale, and shape the future of our WordPress offering and its monetization.