
Job Titles:
Senior Product Manager - Credit Cards - Exp - 4 yrs+ (IC)
Portfolio Lead - Credit Cards - Exp - 8 yrs+ (Team Handling)
Place of Work:
Mumbai
Function:
Credit Cards
Job Purpose:
The position will be responsible for managing the relevant product variants within Credit cards ecosystem
0 Own the product end to end - Risk, policy, Acquisition with S&D, processes, partnerships, financials and capabilities and product execution end to end.
- Managing sales funnel through interventions at Credit policy, Underwriting processes, frictionless sales onboarding processes & portfolio metrics
- Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service
- Ownership of product planning, analysis and P&L for the respective variants
- Drive multiple capabilities and processes for customer service, own customer service metrics for respective products
Primary Roles & Responsibilities:
- Identify the target segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
- Designing go-to market strategies, enabling the appropriate communication calendars to drive product persona across customer base
- Management of Credit Policy & Underwriting Processes for right customer selection, optimising the existing bank clients for Pre-approved / Pre-qualified eligible base
- Facilitate seamless client onboarding with minimal friction. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap
- Work closely with Analytics team for creating the right personas basis lifestyle, behaviour, propensity etc for customized and differentiated acquisition messaging for optimal conversion
- Own all aspects of base management, recon across product features, reward redemption, statements, stationary
- Own all aspects related to customer service & partner management for the products
- Own P&L for respective variants including revenue & loss metrics
- Own all capabilities related to Secured cards across journeys, mobile app and service
Secondary Roles & Responsibilities:
- Build strong relations with internal & external stakeholders, partners and customers
- Align closely with Customer Service to build and maintain a strong customer experience
- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment's strategic objective
Managerial & Leadership Responsibilities:
- Positive, collaborative attitude, Prolific communicator
- Ability to evaluate potential business opportunities, structure the team's thinking, and reach insightful answers
- Experience in managing multiple cross-functional opportunities and projects in parallel
- Ambitious team player with the ability to manage the internal & external partners requirements and tasks in time sensitive situations
Key Success:
- Successful ownership of product CVP management, journey GTMs and partnership management
- Product sales and early activation metrics
- Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
- Drive new initiatives & product development across relevant products
Educational Qualifications:
- MBA Marketing / Finance
Experience:
- Experience in credit card product management or related fields.
Industry:
- Banking, Partnerships
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