
Job Purpose:
We are looking for a marketing professional who can operate at the intersection of strategic communications, customer experience and cross-functional program delivery. The role owns high-visibility marketing and communication initiatives end-to-end - from defining the problem and shaping the narrative to aligning senior stakeholders and driving execution to closure. It acts as a strategic extension of the Marketing Communications function, enabling the team to take on larger, more complex programs while maintaining a high bar on customer communication quality.
Communication & Content Strategy:
- Own the communication strategy for major product launches, portfolio initiatives and customer journeys, including messaging frameworks and customer-first narratives across touchpoints.
- Set the content strategy for large customer communication programs, partnering with the execution team on day-to-day production.
- Review and elevate customer-facing communication, balancing customer experience, business objectives, brand standards and regulatory requirements.
Program Delivery:
- Lead complex, cross-functional initiatives from problem definition through execution and closure.
- Build workplans, milestones, ownership structures and governance mechanisms, and keep multiple workstreams moving.
- Identify risks, blockers and dependencies early and drive them to resolution.
Stakeholder Management & Executive Communication:
- Build trusted relationships across the Credit Cards business and central functions - Product, Technology, Operations, Risk, Compliance, Legal and CX.
- Represent Marketing Communications in senior forums and drive alignment where priorities, timelines or perspectives differ.
- Develop executive-ready presentations, strategy documents and decision papers that translate complex data and customer insight into simple, compelling narratives.
Agency & Team Leadership:
- Lead senior-level agency relationships - setting strategic direction and briefs rather than executional feedback - and hold partners accountable for quality, speed and impact.
- Mentor junior team members on structured problem solving, stakeholder management and executive storytelling.
- Create repeatable frameworks, templates and ways of working that improve team effectiveness.
Requirements:
- 5 - 7 years in marketing, product marketing, brand, strategic communications, consulting or program management.
- Experience working with senior leadership and complex cross-functional teams.
- MBA or PGDM from a leading business school preferred, with a strong undergraduate academic record.
- Banking, Financial Services, FinTech or Insurance experience preferred, not mandatory.
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