Tech Product Manager - D2C / E-commerce:

Role Overview:

We are looking for a Senior Product Manager to own and drive digital product initiatives across our D2C and e-commerce ecosystem. The role will work closely with business, technology, design, marketing and operations teams to translate business requirements into scalable product solutions.

The ideal candidate should have a strong understanding of consumer-facing digital products, e-commerce journeys and product execution, with the ability to work closely with engineering teams and drive initiatives from ideation to launch.

Key Responsibilities:

- Own the product roadmap and prioritization for key consumer-facing digital products and platforms.

- Work closely with business and leadership teams to understand customer and business problems and translate them into product requirements.

- Create PRDs, user stories, product flows and acceptance criteria for engineering and design teams.

- Drive end-to-end product development from requirement gathering and solution definition through development, UAT and launch.

- Work closely with Engineering, Design, Marketing, Supply Chain, Customer Experience and other stakeholders to ensure timely product delivery.

- Identify opportunities to improve the customer journey, conversion, retention and overall digital experience.

- Analyze product and business metrics such as conversion rate, traffic, AOV, repeat purchase, cart abandonment and customer retention to identify improvement opportunities.

- Drive experimentation, A/B testing and data-driven product improvements where relevant.

- Own integrations with relevant payments, CRM, analytics, logistics, marketplace and other third-party systems.

- Work with technology teams to define product requirements while ensuring scalability, reliability and a strong user experience.

- Monitor product performance after launch and continuously identify opportunities for enhancement.

- Manage multiple product initiatives simultaneously and ensure clear communication of priorities, timelines and dependencies.

- Act as the bridge between business stakeholders and technology teams to ensure effective execution.

Key Requirements:

- 3 - 7 years of experience in Product Management or Product Ownership, preferably in D2C, e-commerce, consumer internet, retail-tech or similar environments.

- Experience working on consumer-facing web/mobile products or e-commerce platforms.

- Strong understanding of e-commerce/product journeys such as catalogue, search, product discovery, cart, checkout, payments, orders and customer experience.

- Hands-on experience in writing PRDs, user stories, product requirements and acceptance criteria.

- Experience working closely with engineering and design teams in an Agile environment.

- Good understanding of product analytics, funnels, conversion and customer behavior.

- Exposure to APIs, third-party integrations and technology platforms.

- Strong problem-solving and stakeholder-management skills.

- Ability to balance business priorities, customer needs and technical feasibility.

- Strong communication skills with the ability to work in a fast-paced, high-ownership environment.

Preferred Background:

- Candidates from D2C, e-commerce, consumer internet, retail-tech, marketplaces or consumer apps would be preferred.

Relevant experience may include:

- E-commerce / D2C Product Management

- Digital Product Management

- Consumer Product Management

- Growth Product Management

- E-commerce Product Ownership

- Website / App Product Management