Senior Product Manager - Credit Cards - Bank

Given below the position details with a Leading Bank.

Job Title: Sr.Product Manager - Credit Cards

Department/Function: Credit Cards

Place of Work: BKC Mumbai

Job Purpose:

The position will be responsible for creating & owning the relevant new product proposition, Own the relevant new product from launch, acquisition, policy, analytics to product execution end to end.

Roles & Responsibilities:

- Managing sales funnel through interventions at Credit policy, Underwriting processes, frictionless sales onboarding processes & portfolio metrics for the Millennial Segment

- Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service

- Ownership of product planning, analysis and P&L for the millennial segment

- Identify the target segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability

- Designing go-to market strategies, enabling the appropriate communication

- Management of Credit Policy & Underwriting Processes for right customer selection, optimizing the existing bank clients for Pre-approved / Pre-qualified eligible base

- Facilitate seamless client onboarding with minimal friction. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap

- Work closely with Analytics team for creating the right personas basis lifestyle, behavior, propensity etc for customized and differentiated acquisition messaging for optimal conversion

- Own all aspects of base management, recon across product features , reward redemption, statements, stationary

- Own all aspects related to customer service, add on, replacement & upgrade processes for the segment

- Own P&L for respective partnership.

- Build strong relations with internal & external stakeholders, partners and customers

- Align closely with Customer Service to build and maintain a strong customer experience

- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment's strategic objective