Senior Product Designer - FinTech

- Lead Product Designer and shape the future of digital credit for millions in India! We're seeking a passionate and empathetic designer to lead product design initiatives for our innovative EMI and Pay Later solutions, impacting crucial financial journeys from onboarding to checkout.

- This role offers the exciting opportunity to design intuitive, accessible, and scalable experiences for millions of first-time digital credit users across diverse Indian cities.

KRA :

- Lead the design for critical user journeys such as onboarding, checkout, repayment, and post-purchase flows, focusing on simplicity and conversion optimization.

- Conduct and synthesize user research (interviews, usability testing, behavioral analysis) to uncover actionable insights

- Proactively conduct and synthesize comprehensive user research (interviews, usability testing, behavioral analysis, analytics) to uncover actionable insights and define user problems.

- Translate product requirements and customer insights into wireframes, interactive prototypes, and high-fidelity designs.

- Collaborate closely with Product Managers and Engineers from conception to launch, defining solutions that balance critical user needs, ambitious business objectives, and technical feasibility.

- Champion inclusive design practices, specifically designing for diverse user personas including first-time digital credit users in Tier II-V cities

- Present and advocate for design decisions backed by data and research

- Clearly present, articulate, and advocate for design decisions, leveraging strong storytelling abilities backed by qualitative research and quantitative data.

- Mentor junior members of the team and contribute to fostering a culture of design excellence and continuous learning across the disciplines.

Desired Profile:

- Tier 1 MBA /BE

- 10-12 years of product design experience in fast-paced, high-growth B2C product environments

- Proven track record of designing and launching mobile-first products with high user scale

- Deep understanding and practical application of UX principles, interaction design, information architecture, and usability standards.

- Expertise in Figma and proficient in other modern prototyping and collaboration tools such as Miro.

- Proficient in leading and executing both qualitative and quantitative user research methodologies, translating findings into actionable design improvements.

- Strong communication and stakeholder management skills, with the ability to articulate design rationale clearly to diverse audiences.