Senior Position - Sales & Marketing - Retail

1. ATL Marketing (Brand Building)

- Plan and execute ATL campaigns to strengthen brand presence

Manage advertising across:

- Print media (newspapers, magazines)

- Outdoor media (hoardings, billboards)

- Radio and local media channels

- Handle media planning, budgeting, and vendor negotiations

- Ensure consistent brand positioning across all platforms

- Track campaign performance, reach, and effectiveness

2. BTL Marketing (Sales Activation)

- Design and execute store-level promotional campaigns

- Plan and manage seasonal campaigns such as:

- Diwali, Akshaya Tritiya, Wedding Season offers

- Organize in-store events, exhibitions, and customer engagement activities

Drive digital and direct customer engagement through:

- WhatsApp marketing

- SMS & email campaigns

- Loyalty and referral programs

- Collaborate with retail teams to increase walk-ins and conversions

3. Jewellery Industry Focus

Promote key product categories:

- Bridal jewellery collections

- Gold & diamond jewellery

- Saving schemes and festive offers

Highlight brand strengths such as:

- Hallmark certification

- Craftsmanship and design exclusivity

- Align campaigns with market trends, customer demand, and gold price movements

4. Performance Tracking & Analytics

Monitor and analyse:

- Campaign ROI

- Store footfall

- Conversion ratios

- Sales performance during promotions

- Optimize marketing strategies based on data insights

5. Vendor & Stakeholder Management

Coordinate with:

- Advertising agencies

- Media partners

- Designers, printers, and production vendors

- Work closely with sales and retail teams for campaign execution