Primary title: Senior Performance Marketing Strategist

A fast-paced performance marketing agency serving e- commerce, D2C, SaaS and enterprise clients across India and global markets. We design ROI-first acquisition programs-blending search, paid social, programmatic and analytics-to drive scalable customer acquisition, retention and LTV.

About The Opportunity

We are hiring a Senior Performance Marketing Strategist to own paid media strategy and delivery for high-growth clients. This on-site role in India will lead campaign planning, execution, testing and reporting across search, social and programmatic channels-optimising towards CPA, ROAS and business KPIs while mentoring junior team members.

Role & Responsibilities

- Define and execute end-to-end paid media strategies across Google, Meta and programmatic channels to meet client CPA/ROAS and revenue targets.

- Lead campaign setup, audience segmentation, bidding & budget allocation, and ongoing optimisations to maximise ROI.

- Design and run systematic A/B and multi-variate tests for creative, landing pages and bidding strategies; iterate using statistically sound frameworks.

- Implement and validate tracking (GA4, GTM, server-side where needed) and maintain reliable attribution and conversion measurement.

- Deliver insightful performance reports and recommendations using Looker Studio/BI tools; present results and strategic plans to clients and internal stakeholders.

- Coach and review work of junior media buyers, set process standards, and contribute to playbooks for scaling paid media operations.

Skills & Qualifications:

Must-Have:

- Proven experience managing performance campaigns across Google Ads and Meta Ads.

- Hands-on experience with programmatic platforms (DV360) and programmatic strategy.

- Strong analytics & measurement skills: GA4, Google Tag Manager and conversion tracking.

- Demonstrable expertise in campaign optimisation, bid management and A/B testing methodologies.

- Comfortable creating client-ready reports and dashboards (Looker Studio or equivalent).

- Experience mentoring junior team members and driving media playbooks in an agency environment.

Preferred:

- Familiarity with Search Ads 360 and advanced paid-search workflows.

- SQL or data-querying skills for ad analytics.

- Knowledge of multi-touch attribution modelling and incrementality testing.

Benefits & Culture Highlights:

- On-site, collaborative agency environment with direct client exposure and fast ownership.

- Career growth into senior media leadership or client-facing strategy roles.

- Work with cross-functional teams (creative, analytics, product) and global client briefs.

Keywords: performance marketing, paid media, PPC, paid social, programmatic, ROAS, CPA, Google Ads, Meta Ads Manager, DV360, GA4, attribution, A/B testing.

Skills: google ads, a/b testing, performance marketing, paid media, SQL, google tag manager