Senior Performance Marketing Professional - IIM/IIT/NIT

Role Overview:

As a Performance Marketer, you will own the strategy and execution of all paid user acquisition and e-commerce sales channels. Your primary objective will be to drive scalable and efficient growth in users and revenue across platforms like Google, Meta, and Shopify. You will manage significant budgets and be responsible for the entire marketing and sales funnel, from ad creation and campaign setup to marketplace optimization and performance analysis.

Key Responsibilities:

- Own Paid Acquisition: Develop, launch, and manage performance marketing campaigns across all digital channels (e.g., Google Ads, Meta Ads, LinkedIn, etc.) to drive user acquisition and revenue.

- E-commerce Channel Management: Manage and optimize sales performance on key e-commerce channels, especially Meta and Google.

- Budget & ROI Management: Take full ownership of the performance marketing budget, allocating funds effectively and relentlessly optimizing campaigns for key metrics like CPA, ROAS, and LTV.

- Data-Driven Optimization: Continuously analyze campaign performance data to identify trends and insights. Implement A/B testing and other experimentation methods to improve conversion rates and campaign effectiveness.

- Full-Funnel Strategy: Collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion.

- Reporting & Analytics: Establish a clear reporting structure to track and communicate KPIs to stakeholders, providing actionable insights for future strategy.

Qualifications & Skills:

- Pedigree: Degree from a Tier-1 institute (IITs, NITs, IIMs, etc.).

- Experience: Minimum 3 years of hands-on experience in performance or digital marketing in a high-growth D2C, B2C, E-commerce, or OTT company is mandatory. Must have handled a campaign monthly budget of 1 crore+.

- Technical Skills: Deep expertise with major ad platforms (Google, Meta), analytics tools (GA4), and tracking/attribution models.

- Analytical Mindset: Proven ability to analyze complex data sets and translate them into actionable business insights.