Senior Performance Marketer - FinTech/Broking

Job Description:

Key Responsibilities:

- Own end-to-end performance marketing campaigns across Meta, Facebook, Instagram, and WhatsApp channels.

- Plan, launch, monitor, and optimize campaigns to achieve CPA, ROAS, and conversion targets.

- Drive user acquisition and customer growth through data-driven marketing strategies.

- Work closely with creative teams on ad concepts, messaging, and campaign creatives.

- Monitor campaign performance and take real-time optimization decisions.

- Analyze funnel metrics, attribution data, and customer behavior to improve conversion rates.

- Manage monthly marketing budgets and maximize acquisition efficiency.

- Collaborate with product, analytics, and growth teams to improve campaign effectiveness.

Must-Have Requirements:

- 4-10 years of overall experience with strong hands-on Performance Marketing expertise.

- Minimum 3+ years of direct campaign execution experience.

- Proven expertise in Meta Ads Manager and paid social acquisition.

- Experience with WhatsApp-based acquisition, engagement, or conversion campaigns.

- Strong understanding of CPA, ROAS, CAC, Conversion Rate, Attribution, and Funnel Analytics.

- Personally managed monthly ad spends ranging from 50 Lakhs to 3 Crores.

- Experience working in B2C product companies, startups, or high-growth consumer businesses.

- Ability to demonstrate specific campaign optimization and scaling examples.

Preferred Background:

- Consumer Fintech and broking platforms