Senior Marketing Specialist

Job Summary:

We are looking for a dynamic and creative Senior Marketing Specialist to lead marketing campaigns, branding initiatives, and demand-generation activities. The ideal candidate should have hands-on experience in digital and offline marketing, analytics-based strategy planning, and customer-focused communication.

Key Responsibilities:

- Plan and execute digital and traditional marketing campaigns to generate leads and brand visibility.

- Develop and manage content for social media, website, blogs, and marketing collateral.

- Work closely with sales teams to drive B2B / B2C conversions.

- Track campaign performance using analytics tools and produce reports to leadership.

- Conduct competitor analysis and support development of go-to-market and pricing strategies.

- Coordinate events, product launches, customer engagement initiatives, and trade exhibitions.

- Manage vendor relationships for marketing activities and promotional material.

- Support CRM activities and customer outreach programs.

Required Skills & Experience:

- 1-3 years of experience in marketing, brand management, or digital marketing.

- Proficiency in social media marketing, Google Analytics, SEO/SEM, and content development.

- Knowledge of marketing tools (HubSpot, Canva, Zoho, Mailchimp, Meta ads, Google Ads etc.) preferred.

- Strong communication and presentation skills