Senior Marketing Manager - Wellness & Lifestyle

Description:

Senior Marketing Manager: 3-7 years-Mumbai

Location: Mumbai

Summary: A high-impact digital marketing leadership role for someone who can drive performance marketing, influencer growth, content, and campaign execution end-to-end. This role requires strong operational excellence, hands-on execution, and the ability to scale brand presence across digital platforms.

Your Future Employer: A fast-growing consumer brand in the wellness and lifestyle industry focused on clinically supported products that cater to modern health needs. The organization encourages innovation, ownership, and speed in execution. You will work in a high-visibility role collaborating directly with decision-makers to build a strong digital footprint, performance-driven growth, and impactful consumer experiences across India.

Responsibilities:

- Drive digital acquisition campaigns across Meta, Google, YouTube, and other key channels.

- Manage daily performance metrics including ROAS, CAC, LTV, and funnel improvements.

- Lead influencer and creator management including briefing, approvals, and deliveries.

- Oversee content calendars, storytelling content, reels, and social media engagement.

- Manage website updates, e-commerce listings, and CRM workflows (email, WhatsApp, push).

- Support BTL campaigns with digital assets and offline-to-online conversion tracking.

- Coordinate closely with internal teams, agencies, and junior marketing members for execution.

Requirements:

- 3-7 years of digital marketing experience in D2C, wellness, Ayurveda, beauty, FMCG, or related domains.

- Strong understanding of CAC, ROAS, CTR, CPM, CVR, attribution, and funnel optimization.

- Hands-on experience running Meta & Google ads or working with performance agencies.

- Proven experience in influencer/campaign operations and creative coordination.

- Ability to thrive in a fast-paced, performance-driven work culture with strong execution skills.

What is in it for you:

- A role that directly impacts business growth and digital brand presence.

- Opportunity to design and execute digital-first marketing playbooks at scale.

- Work closely with senior leadership with high decision-making visibility.

- Fast-paced career acceleration with continuous learning and creative freedom.

- Experience working at the intersection of performance, influencers, tech, and product growth.