Senior Marketing Manager - SaaS

Job summary: Our client is a Software as a Service (SaaS) company that specializes in the transformation of data in the US healthcare industry through cutting-edge Artificial Intelligence (AI) solutions.

We are excited to find a seasoned and strategic Marketing Manager with 710 years of experience who has successfully spearheaded end-to-end marketing programs encompassing branding, messaging, content, thought leadership, GTM, demand generation, and performance marketing. This role is perfect for a high-energy marketing enthusiast with a stellar track record in scaling B2B SaaS marketing ideally within the healthcare or data/AI sectors. We are looking for someone who combines creative brilliance with analytical precision and is eager to take ownership of the entire marketing lifecycle from strategy to execution! The ideal candidate will be hands-on, data-driven, and proficient in marketing automation tools like Hubspot, Trello, LinkedIn Campaign Manager, Google Analytics, and more, while adeptly managing cross-functional projects in fast-paced, high-growth environments.

Responsibilities

Branding & Messaging

- Define and evolve vibrant brand identity, tone of voice, and messaging across all platforms

- Ensure consistent and compelling positioning across all channels website, social media, collateral, media, and beyond!

Content & Thought Leadership

- Drive an engaging content strategy across various formats (blogs, whitepapers, case studies, videos, decks, podcasts, and more!)

- Collaborate with product, sales, and leadership teams to craft narratives tailored to resonate with US payer executives

- Manage the content calendar while actively contributing to writing, editing, and publishing

GTM & Campaign Execution

- Own the end-to-end GTM plans for exciting product launches, webinars, events, and strategic partnerships

- Build, run, and optimize integrated marketing campaigns designed to generate and nurture leads

- Transform marketing insights into actionable plans that elevate awareness and pipeline growth

Performance Marketing & Analytics

- Execute dynamic digital campaigns (email, paid search, retargeting, social, and more) while tracking performance metrics

- Leverage data to refine messaging, optimize conversions, and report ROI to stakeholders

- Manage SEO/SEM strategies in collaboration with agencies or internal teams

Team & Tools

- Work closely with sales, design, product, and leadership to align marketing with overarching business goals

- Maintain and optimize our marketing stack (Hubspot, Trello, WordPress, Canva, Google Analytics, etc.)

- Drive automation, workflows, lead scoring, and campaign tracking within Hubspot CRM

Requirements

- 710 years of proven experience in B2B SaaS marketing with ownership across content, brand, and performance

- Strong storytelling ability with a knack for crafting messages that captivate executive-level audiences

- Deep understanding of demand generation, inbound/outbound marketing, and ABM strategies

- Strong grasp of tools like Hubspot, Trello, Google Analytics, SEO platforms, and LinkedIn Campaign Manager

- Excellent writing and verbal communication skills

- Bachelor's degree in marketing, business, communications, or a related field

Preferred: MBA from a reputed institute

Bonus If You Have

- Experience marketing to U.S. healthcare payers or enterprise SaaS buyers

- Experience working in high-growth startups or scaling marketing teams from the ground up

- A personal passion for healthcare innovation, AI, or data-driven transformation

- Familiarity with graphic or video editing tools (e.g., Canva, Adobe Premiere, Descript)