Senior Marketing Manager - Real Estate

Senior Marketing Manager - Real Estate

Location: Chennai

Industry: Real Estate

Experience: 10+ Years

Work Mode: Onsite

Job Summary

We are looking for a creative and result-oriented Senior Marketing Manager to drive brand visibility, lead generation, and project promotion for residential and commercial real estate projects. The role requires a strong mix of digital and traditional marketing, with deep understanding of the local real estate market.

Key Responsibilities:

- Plan and execute marketing strategies for residential & commercial projects

- Manage digital campaigns across Google, Meta, LinkedIn, and other platforms

- Create marketing collaterals - brochures, emailers, social media content & listings

- Generate and qualify leads through digital, events, and offline activities

- Manage website updates and property portals (99acres, MagicBricks, Housing.com)

- Organize open houses, property expos, and customer events

- Coordinate with designers, photographers, and video teams

- Track campaign performance, ROI, and lead conversion metrics

- Work closely with the sales team to align campaigns with inventory & targets

- Maintain brand consistency across all platforms

Requirements:

- Bachelor's degree in Marketing/Business/Communications

- 10-12 years of marketing experience in real estate or related industry

- Strong expertise in digital marketing tools & CRM systems

- Good understanding of local real estate trends and buyer behavior

- Excellent communication, presentation, and multitasking skills

- Exposure to tools like Canva / Photoshop / CorelDRAW is a plus

Preferred Skills:

- Experience with Real Estate CRMs (Salesforce, Zoho, LeadSquared)

- Knowledge of video marketing & virtual tours

- Exposure to event planning / BTL marketing