Our client is looking for an experienced and commercially driven Senior Marketing Manager to lead brand growth across a portfolio of food products. The ideal candidate will have a strong background in FMCG marketing, with experience in building brands, driving innovation, executing integrated marketing campaigns, and working closely with cross-functional teams to deliver business growth.

This role requires a strategic marketer who combines consumer insights with strong execution capabilities and has experience working in a fast-paced, high-growth environment.

Key Responsibilities:

Brand Strategy & Growth:

- Develop and execute annual and long-term brand strategies aligned with business objectives.

- Drive market share, revenue, and profitability for assigned brands.

- Identify growth opportunities through consumer, category, and competitive insights.

- Monitor brand health and recommend corrective actions where required.

Consumer & Market Insights:

- Leverage consumer research, data analytics, and market intelligence to identify trends and unmet needs.

- Translate insights into actionable marketing initiatives and product opportunities.

- Track competitor activities and recommend proactive strategies.

Product Innovation & NPD:

- Lead New Product Development (NPD) from concept to commercialization.

- Collaborate with R&D, manufacturing, packaging, procurement, and sales teams throughout the product development lifecycle.

- Develop compelling product positioning, pricing, and go-to-market strategies.

Marketing Communication:

- Plan and execute integrated marketing campaigns across digital, retail, trade, PR, influencer, and media channels.

- Work closely with creative and media agencies to develop impactful communication.

- Ensure consistent brand identity across all consumer touchpoints.

Trade & Channel Marketing:

- Partner with Sales and Trade Marketing teams to develop channel-specific initiatives.

- Support product launches, promotional campaigns, and seasonal activations.

- Evaluate campaign effectiveness and optimize ROI.

Digital Marketing:

- Drive digital-first marketing initiatives across social media, performance marketing, content, CRM, and e-commerce platforms.

- Collaborate with digital agencies to improve brand visibility, engagement, and online sales.

- Track digital KPIs including ROAS, CAC, engagement, and conversion metrics.

Business & Financial Management:

- Own the marketing budget and ensure efficient allocation of resources.

- Monitor sales performance, marketing ROI, and campaign effectiveness.

- Prepare business reviews and present strategic recommendations to leadership.

Stakeholder Management:

- Collaborate with Sales, Supply Chain, Finance, R&D, Manufacturing, and external partners to ensure seamless execution.

- Manage relationships with creative, digital, research, PR, and media agencies.

Key Requirements:

- MBA in Marketing from a reputed institute.

- 10- 14 years of marketing experience within the FMCG or food industry.

- Strong experience in brand management and portfolio management.

- Demonstrated success in launching and scaling new products.

- Good understanding of consumer behaviour, category management, and market research.

- Experience across ATL, BTL, digital marketing, and integrated campaigns.

- Strong commercial acumen with the ability to translate marketing investments into business outcomes.

- Excellent analytical, presentation, and stakeholder management skills.

- Experience working in high-growth or entrepreneurial environments will be an advantage.