Senior Marketing Manager - FMCG - IIM/FMS/MDI/XLRI

Role Overview:

We are seeking a seasoned Senior Marketing Manager to spearhead our brand growth and market penetration strategies within the dynamic Nigerian FMCG landscape. In this role, you will act as the primary architect of our consumer engagement initiatives, translating complex market data into actionable brand narratives that resonate with diverse local demographics. You will collaborate closely with cross-functional teams, including sales, supply chain, and trade marketing, to ensure seamless execution of brand objectives. By driving end-to-end marketing campaigns and managing the P&L for your portfolio, you will directly influence our market share, brand equity, and long-term profitability in one of Africa's most competitive consumer markets.

Key Responsibilities :

- Develop and execute comprehensive marketing strategies that align with business objectives to drive sustainable revenue growth and brand loyalty.

- Lead the end-to-end Go-To-Market strategy for new product launches, ensuring optimal distribution and consumer adoption across various retail channels.

- Manage the P&L for your assigned product categories, monitoring margins and marketing spend to ensure maximum return on investment.

- Analyze consumer behavior and market trends to refine brand positioning, ensuring our products remain top-of-mind for the Nigerian consumer.

- Partner with sales and distribution teams to optimize trade marketing activities, ensuring brand visibility and product availability at the point of purchase.

- Mentor and lead marketing associates, fostering a high-performance culture that prioritizes innovation and data-driven decision-making.

Required Skillset:

- Demonstrated ability to craft and implement high-impact marketing strategies that successfully navigate the complexities of the Nigerian FMCG market.

- Proven track record in managing full-cycle P&L responsibilities, with a keen eye for cost optimization and revenue growth.

- Exceptional analytical skills, with the ability to synthesize market research and consumer insights into clear, actionable business strategies.

- Strong interpersonal and leadership abilities, with the capacity to influence cross-functional stakeholders and lead diverse teams toward a unified vision.

- Excellent communication skills, capable of articulating complex brand strategies to senior leadership and external partners.

- A Masters degree in Business Administration or a related field from a premier institute is highly preferred.

- High degree of adaptability and resilience, with the ability to thrive in a fast-paced, on-site work environment in Nigeria.