Senior Marketing Manager - FinTech Startup

We're looking for someone who can leverage data and insights to develop and execute performance-driven marketing campaigns, optimize acquisition channels, and build a strong brand presence.

If you're passionate about data-driven decision-making and have a proven track record of success in marketing, we encourage you to apply.

Key Responsibilities:

- Analytics & Data-Driven Decision Making.

- Develop a data-first marketing approach, tracking performance across PPC, & marketing automations.

- Set up and manage dashboards and reporting for real-time campaign insights and decision-making.

- Conduct A/B testing and experiment-driven marketing to optimize ad creatives, landing pages, and messaging.

- Performance Marketing & Acquisition (PPC Digital & Offline Regional).

- Develop and execute performance-driven campaigns across Google Ads, Meta, LinkedIn, etc.

- Optimize campaigns to drive quality lead generation for sign-ups and engagement.

- Explore and implement offline PPC and media strategies (radio, print, OOH) for MFD acquisition.

- Track and analyze key acquisition KPIs, optimizing for CAC and ROAS.

- Marketing Automation & CRM.

- Design and implement marketing automation workflows for lead nurturing, engagement and adoption of product/brand.

- Optimize email, WhatsApp, and push notification campaigns to enhance user activation and retention.

- Work with cross functional teams to enhance marketing funnel automation and attribution.

Who You Are:

- 5-10 years of digital marketing experience in FinTech, BFSI, or high-growth B2B/B2C startups.

- Hands-on experience with PPC & marketing automations.

- Strong analytical mindset - ability to track and optimize campaign performance.

- Proven experience in scaling acquisition channels.

- Excellent communication, collaboration, and leadership skills.