Senior Marketing Manager - FinTech/SaaS

Role: Senior Marketing Manager

Location: Gurugram

Industry: Fintech / SaaS / B2B

About the Company:

A fast-growing fintech platform backed by marquee lenders. The company enables businesses to raise tailored debt capital and is scaling rapidly with a focus on innovation, customer-first execution, and data-driven growth.

Key Responsibilities:

- Drive website traffic & conversions through SEO, landing page optimization, and growth hooks.

- Lead multi-channel campaign management across digital platforms.

- Analyze sales funnel & B2B customer behavior to improve efficiency.

- Manage CRM & lead nurturing through HubSpot and targeted marketing.

- Oversee performance marketing (PPC, paid social) with strong ROI focus.

- Leverage data analytics for decision-making & growth experiments.

- Conduct competitor analysis & market research to stay ahead of trends.

Requirements:

- 13 years of digital marketing experience (preferably B2B, SaaS, or fintech).

- Strong problem-solving skills with a hustler mindset.

- Proficiency in HubSpot, Google Suite, MS Office, Slack.

- Strong analytical & campaign optimization skills.

- Masters in Marketing/Business preferred (not mandatory).

Whats on Offer:

- Competitive salary + equity.

- Flexibility in work hours & vacation.

- Ownership-driven culture with best-in-class resources.

- Opportunity to work with a high-performing team in a fast-scaling fintech.