Job Title: Senior Marketing Manager - Fintech
Location: Guinea (West Africa)
French language expert
Experience Required: 12-15 Years
Industry: Fintech / Digital Payments / Financial Services
Functional Area: Marketing, Product Marketing, Digital Growth
Key Skills & Expertise:
Bilingual: Fluent in English & French
- CVM (Customer Value Management)
- GTM Strategy & Market Expansion
- Brand & Communications Management
- Fintech domain knowledge (must have)
- Experience in Product Marketing, Digital Marketing & Growth
- Strong understanding of customer acquisition, digital channels & analytics
- Experience working in Guinea or Francophone Africa is highly preferred
Role Overview:
- Develop and execute marketing & growth strategies for fintech products
- Lead digital marketing, brand communication, and customer engagement
- Manage GTM plans, positioning, and product visibility
- Drive integrated campaigns and content strategy
- Work with cross-functional teams: Product, Sales, Business, and Strategy
- Monitor competitive landscape, market insights, and customer trends
- Build partnerships across the fintech ecosystem
Qualifications:
- Bachelor's degree (Business/Marketing/Finance)
- MBA/Advanced certifications preferred