Senior Marketing Manager - eCommerce

- Help develop and execute comprehensive marketing strategies to support the overall business objectives.

- Edit and update website content including Home page, landing pages, About / Company pages, Blog posts and FAQs.

- Lead a team of marketing professionals, providing guidance, mentoring, and fostering a collaborative and high-performing work environment.

- Develop and execute annual brand plans aligned with business goals, define brand positioning, messaging frameworks and value propositions, and maintain brand guidelines to ensure consistency across all communication assets.

- Help oversee the planning, development, and execution of multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, and events.

- Manage end-to-end campaign performance using analytics tools like Google Analytics, Meta Ads Manager, CRM dashboard etc. and measure KPIs such as CPC, ROI, Cost Per Lead, engagement and research.

- Manage end-to-end event management, ensure brand consistency and high-quality attendee experience.

- Collaborate with cross-functional teams, such as Sales, Human Resources, and Operations to ensure alignment and effective implementation of marketing initiatives.

- Oversee the creation and maintenance of marketing collateral, including sales presentations, brochures, and website content.

- Monitor and analyze marketing performance metrics, such as campaign effectiveness, lead generation, and customer engagement, and make data-driven recommendations for optimization.

- Stay abreast of industry trends, emerging technologies, and best practices in marketing, and apply them to enhance marketing strategies and tactics.

- Ensure cost-effective utilization of marketing resources.

- Establish strong relationships with key stakeholders within the company to enhance brand visibility.

- Experience in Ecommerce Marketplaces is preferred.