Senior Marketing Manager - Brand & Growth - Manufacturing/FMCG

Senior Marketing Manager - Brand & Growth

Location: Hyderabad (Travel to Sri City & Baddi Plants)

Industry: Chocolate Manufacturing Industry

About the Role:

We are looking for a dynamic Senior Marketing Manager to lead brand strategy, digital marketing, social media, BTL initiatives, and distribution-led growth. This role requires a hands-on marketing leader who can build brands, drive consumer engagement, and deliver measurable business impact.

Key Responsibilities:

- Develop and execute brand, digital, and marketing strategies.

- Lead social media, content, influencer, and digital campaigns.

- Drive BTL activations, trade marketing, and distributor engagement.

- Build marketing programs that improve sales, market penetration, and brand visibility.

- Track campaign ROI, marketing performance, and budget utilization.

- Partner with Sales, R&D, and external agencies for product launches and GTM initiatives.

Candidate Profile:

- MBA in Marketing or related discipline.

- 6-10 years of experience in Brand Marketing, Digital Marketing, and Trade/BTL Marketing.

- Experience in FMCG, Food & Beverage, Consumer Goods, or Manufacturing preferred.

- Strong understanding of brand building, performance marketing, and distribution-led growth.

- Excellent stakeholder management and communication skills.

Note: Manufacturing/FMCG industry experience is mandatory. Only relevant candidates will be contacted.