Role : Senior Marketing Manager B2B Sales - Saas

Domain : Information Technology

Location : Mumbai, India

Experience: 12 -15 Years

Must-Haves:

- 15+ years of experience in B2B marketing, preferably in IT services, SaaS, eCommerce, or managed services

- Strong expertise in go-to-market strategy, positioning, and messaging for global (especially US) markets

- Proven track record in demand generation and pipeline growth, including integrated campaign management

- Hands-on experience in content strategy and sales enablement (case studies, decks, thought leadership)

- Strong understanding of digital marketing channels (email, social, inbound/outbound, ABM)

- Experience working closely with sales teams to drive revenue-aligned marketing initiatives

- Proficiency in marketing analytics, campaign performance tracking, and ROI measurement

- Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.)

- Excellent communication, storytelling, and stakeholder management skills

- Ability to operate in a fast-paced, cross-functional, and global environment

About the Role : The Senior Marketing Manager will be responsible for building and executing integrated marketing programs that support demand generation, brand positioning, and pipeline growth across solution areas-eCommerce, ERP, and Managed Services. This is a hands-on role that blends strategy, execution, and cross-functional collaboration.

Roles and Responsibilities:

A. GTM, Positioning & Messaging:

- Own and execute go-to-market plans for eCommerce, ERP, and services offerings.

- Develop and refine positioning, messaging, and value propositions for different buyer personas and industries.

- Translate complex solutions into clear, outcome-driven narratives for global markets.

B. Demand Generation & Campaign Management:

- Plan and execute integrated marketing campaigns across digital, content, email, social, and partner channels.

- Support lead generation and pipeline growth through inbound, outbound, and account-based initiatives.

- Work closely with sales teams to align campaigns with revenue priorities and target accounts.

C. Content & Sales Enablement:

- Drive creation of case studies, solution decks, one-pagers, website content, and thought leadership.

- Build and maintain sales enablement assets to support pre-sales and business development teams.

- Ensure consistency in messaging across all customer touchpoints.

D. Marketing Operations & Analytics:

- Own marketing performance tracking-leads, conversions, pipeline contribution, and campaign ROI.

- Work with CRM and marketing automation tools to improve lead management and visibility.

- Regularly review data and insights to optimize campaigns and messaging.

E. Collaboration & Stakeholder Management:

- Partner with business heads, delivery teams, and leadership to align marketing with service capabilities.

- Coordinate with external agencies and vendors as required.

- Mentor junior marketing team members and support capability building within the team.

Required Qualifications:

- 8-12 years of experience in B2B marketing, preferably in IT services, SaaS, ERP, or eCommerce.

- Strong exposure to eCommerce platforms (Shopify, Magento, BigCommerce) and/or ERP solutions (Microsoft Dynamics, NetSuite, SAP).

- Experience marketing services-led or managed services offerings is highly preferred.

- Proven ability to manage end-to-end marketing campaigns and work closely with sales teams.

- Strong communication, storytelling, and stakeholder management skills.

- Comfortable operating in a fast-paced, evolving environment.