Senior Marketing Manager - B2B - Education Services

Senior Marketing Manager B2B -Education Services- Digital Marketing- 5 Years -Mumbai

Location - Mumbai

Are you interested in being part of a dynamic leadership role where your marketing expertise directly drives admissions and revenue growth? This opportunity is designed for a strategic professional who thrives on innovation, integrated campaigns, and cross-functional leadership. You will take full ownership of marketing initiatives, blending digital and offline channels to maximize brand visibility and business impact. A role that challenges you to think big, execute fast, and deliver measurable results.

Your future Employer - A fast-growing organization in the education sector, driving growth through innovation, impactful campaigns, and student-focused initiatives.

Key Responsibilities :

1. Lead Integrated Campaigns: Plan and execute marketing campaigns across multiple brands and geographies.

2. Admissions Growth: Drive high-quality leads and conversions through digital, offline, referral, and event-based channels.

3. Engagement Programs: Build parent-student engagement through events, workshops, and partnerships.

4. Brand & Content Leadership: Oversee creative development to ensure impactful, consistent messaging across platforms.

5. Digital Marketing Oversight: Manage SEM, social media, email campaigns, and traditional B2B marketing initiatives.

6. Performance & Budget Tracking: Monitor KPIs, campaign ROI, and marketing spend efficiency, delivering actionable insights.

Requirements :

1. Bachelor's degree in Business or related field.

2. 7-14 years of experience, including minimum 4 years in marketing leadership roles.

3. Proven success in driving admissions or revenue growth through marketing.

4. Strong expertise in digital and offline marketing channels.

5. Excellent project management, communication, and stakeholder management skills.

6. Entrepreneurial mindset with focus on innovation.

What's in it for you :

1. Lead strategic marketing initiatives with direct business impact.

2. Opportunity to deliver measurable admissions and revenue growth.

3. Collaborate with cross-functional leaders in a dynamic growth-focused environment.

4. Gain exposure to end-to-end campaign leadership across digital and traditional platforms.