Senior Marketing Manager

Job Description:

We are seeking an experienced and strategic Senior Marketing Manager to lead and oversee our marketing function, with a strong focus on luxury positioning and digital growth.

This role will be responsible for managing content creation, guiding external agencies, and ensuring brand consistency across all channels.

Key Responsibilities:

- Lead the overall marketing strategy with a focus on brand positioning within the luxury market.

- Oversee content creation across platforms, including Instagram, ensuring alignment with brand voice and aesthetics.

- Manage and collaborate with external agencies handling Google Ads, SEO, and Meta advertising.

- Supervise and provide direction to freelance or contract content creators.

- Ensure all marketing initiatives reflect a high standard of quality, tone, and consistency.

- Monitor campaign performance and optimise strategies for growth and engagement.

- Work closely with internal stakeholders to align marketing with business objectives.

Requirements:

- Proven experience in a senior marketing role, preferably within a luxury brand or premium service industry.

- Strong understanding of digital marketing channels, including paid media, SEO, and social media.

- Experience managing agencies and external vendors.

- Excellent content judgment with a strong eye for detail and brand storytelling.

- Interest in or exposure to matchmaking, lifestyle, or relationship-focused services is highly desirable.

- Exceptional written and verbal English communication skills.

- Ability to analyse results and assess campaign success.