Senior Marketing Manager

Senior Marketing Manager - Key Responsibilities:

1. Digital Marketing Strategy & Execution:

- Own and manage RetailStat's digital presence, including the corporate website and social channels (LinkedIn, YouTube).

- Develop and publish content that aligns with brand voice and evolving product positioning.

- Implement SEO best practices-including AI SEO techniques-to improve web performance and visibility.

- Analyze digital performance metrics to inform strategy and increase engagement.

- Design and execute segmented email marketing campaigns (HubSpot, Salesforce) to nurture leads and support business objectives.

2. Integrated Campaign Leadership:

- Lead the end-to-end lifecycle of marketing campaigns, from planning through reporting.

- Collaborate cross-functionally with product, sales, and retention teams to ensure alignment.

- Establish campaign systems and templates to promote consistency and clarity.

- Measure and report on ROI, lead generation, and engagement to optimize future efforts.

3. Strategic Planning & Product Alignment:

- Translate product strategy into compelling external messaging.

- Participate in go-to-market planning to align marketing with product launch timelines.

- Drive the implementation of marketing launch plans that support broader product initiatives.

- Maintain strong collaboration with the product team to stay ahead of roadmap changes.

- Develop sales enablement materials such as product tear sheets and client presentations.

4. Leadership & Mentorship:

- Serve as a key leader within the marketing team, mentoring junior staff and promoting a collaborative culture.

- Partner with executive leadership to ensure alignment on marketing strategy and professional development goals.