Senior Marketing Lead

Description:

- Role: Senior Marketing Lead (B2B)

- Location: Mumbai

- Experience: 5+ Years

We are looking for a Senior Marketing Lead who can drive bold, outcome-oriented B2B marketing strategies that directly fuel business growth.

This is a hands-on leadership role, working closely with founders to build and execute campaigns that generate real sales conversations not just impressions.

Responsibilities:

- Own the end-to-end marketing calendar and run high-impact B2B campaigns that deliver qualified sales opportunities.

- Conceptualize and execute breakthrough marketing initiatives that challenge conventional thinking.

- Collaborate closely with the sales, product, and solutions teams to drive pipeline movement and revenue growth.

- Lead multi-channel execution across email, LinkedIn, events, and other relevant platforms with a clear focus on outcomes.

- Use AI tools and marketing platforms to create compelling, high-conversion marketing and sales assets.

- Build and lead a high-performing marketing team while staying hands-on in strategy and execution.

- Operate with a founders mindset agile, resourceful, and results-driven.

- Make data-backed decisions and iterate quickly in a fast-paced, growth-driven environment.

Requirements:

- MBA with 5+ years of strong B2B marketing experience, ideally in a high-growth or tech-first environment.

- Proven ability to create and execute marketing strategies that result in measurable business impact.

- Hands-on marketer who balances strategic thinking with tactical execution.

- Proficient in using modern marketing tools, automation platforms, and AI-based content solutions.

- Deep curiosity and interest in emerging technologies, especially in AI and Learning.

- Thrives in lean teams and fast-paced settings where experimentation and ownership matter.

- Strong communication and storytelling skills with a focus on clarity and impact over jargon.