Senior Marketing Brand Strategy Role - Ad Agency

Senior Marketing Brand Strategy Ad Agency Worli

Description:

Job Summary:

We are seeking an experienced Senior Marketing professional with strong expertise in Brand Strategy to join our dynamic advertising agency based in Worli, Mumbai. The ideal candidate will be responsible for developing end-to-end brand strategies, driving insight-led marketing initiatives, and ensuring seamless execution of integrated campaigns. This role requires a strategic thinker with deep marketing acumen, creative problem-solving skills, and the ability to translate business objectives into impactful brand solutions.

Key Responsibilities:

- Develop comprehensive brand strategies, positioning frameworks, and go-to-market plans for clients across industries.

- Lead and execute data-driven marketing initiatives supported by market insights, audience research, and competitive analysis.

- Work closely with creative, media, digital, and client servicing teams to ensure alignment on campaign objectives, messaging, and execution.

- Conduct in-depth market research to identify emerging trends, consumer behavior shifts, and new brand opportunities.

- Present strategic recommendations, campaign rationales, and performance insights to clients and internal stakeholders.

- Guide cross-functional teams throughout the campaign lifecycle, ensuring timely delivery and quality output.

- Drive continuous improvement by evaluating campaign performance metrics and optimizing future strategies.

- Mentor junior team members by providing strategic direction, feedback, and support on projects.

Qualifications & Skills:

- Strong expertise in Market Research, Consumer Insights, and Marketing Strategy.

- Proven experience in developing brand strategies within an advertising agency or brand-focused environment.

- Excellent communication, storytelling, and presentation skills.

- Ability to manage multiple projects simultaneously with strong organizational and project management capabilities.

- Demonstrated ability to collaborate with multidisciplinary teams and senior stakeholders.

- Educational background in Marketing, Advertising, Business Administration, or related fields.

- Prior experience in brand strategy, marketing planning, or integrated advertising roles is essential.