Senior Manager/Deputy General Manager - Marketing & Communication

Senior Manager/Deputy General Manager - Marketing & Communication

Description:

Key Responsibilities:

I. Retention & Customer Lifecycle Management (CLM)

- Cohort Strategy: Own and accurately track all cohort retention metrics across the user journey, translating data into actionable insights and strategic decisions.

- Loyalty & Repeat: Design and spearhead initiatives focused on improving user retention, enhancing customer loyalty, and increasing repeat purchase frequency.

- Performance Monitoring: Proactively identify and flag critical trends, risks, or high-potential opportunities to the relevant Business, Product, and Analytics teams.

- CRM Execution: Define, execute, and continuously optimize end-to-end customer lifecycle campaigns across multiple channels, including Email, SMS, Push Notifications, and In-App messaging.

- Personalization: Collaborate with Content and Product teams to ensure highly personalized messaging and offers are delivered across all customer segments, leveraging data for dynamic targeting and behavioral triggers.

II. Strategic Partnerships & Affiliates

- Bank & Payments: Lead offer strategy, planning, and business development with all major banks and payment partners.

- Relationship Management: Build and maintain long-term, strategic relationships with financial institutions to drive co-funded promotions and high-volume transaction-based growth.

- Affiliate Ecosystem: Own the complete affiliate marketing ecosystem, managing key partners (e.g., CashKaro, Admitad) and payment platforms (e.g., PhonePe, Paytm, Cred).

- 3rd Party Growth: Build and leverage strategic Growth partnerships with external platforms, including food delivery apps, OTT services, and other E-commerce platforms.

- Tracking & Accountability: Manage partnership calendars and budget controls, ensuring performance accountability is rigorously tracked through tools like AppsFlyer and Mixpanel.

III. Financial Planning & Performance

- Marketing Spend Consolidation: Consolidate and maintain a comprehensive overview of marketing spend across all retention and affiliate channels.

- ROI Analysis: Rigorously monitor campaign performance, tracking uplift and calculating Return on Investment (ROI) against all marketing expenditures.

- Budget Management: Conduct monthly and quarterly budget reviews, driving strategic cost optimization initiatives across the Growth function.

Skills:

- MBA/PGDM in Marketing

- 5 to 8 years of experience in Retention Marketing, CRM, Affiliate/Partnerships, or Growth Marketing.

- Deep understanding of user segmentation, marketing funnels, and lifecycle communication.

- Experience working with Martech tools like Clevertap, MoEngage, Mixpanel, AppsFlyer, Google Analytics, etc.

- Analytical mindset with strong proficiency in Excel and campaign performance analysis.

- Excellent stakeholder management and project coordination abilities.