Senior Manager - Visual Merchandising & Growth

Sr. Manager- Visual Merchandising & Growth (Regional Role)

Experience: 5 to 10 years

Location: Delhi

Must have:

- Experience in Retail Category & Merchandising at regional Level for FMCG/ OTC/ Pharmacy retail

- Experience in led diverse teams

Role Overview:

- The Merchandising Head (National Role- Multiple Regions) will lead the Regional visual merchandising strategy, driving regional growth and transformation of in-store experience across all Apollo Pharmacy formats (3000+ stores).

- This role will champion in-store branding, innovative display concepts, and aligning key FMCG initiatives with Regional Operations teams to own & drive FMCG P& L

Key Responsibilities:

- Define and drive visual merchandising vision; establish distinctive in-store environments across all Categories and regions to elevate customer experience

- Partner with operations and category teams to deliver AOP Targets across regions

- Support rapid store expansion with timely planning and execution of new store merchandising

- Use analytics to identify growth opportunities - and guide operations teams to implement strategies at store level

- Translate brand and category initiatives into impactful regional visual strategies, ensuring adaptation across stores

- Oversee execution of displays, planograms, POS branding, new store launches, and seasonal visual campaigns at a national scale.-

- Lead a team of regional VM managers to drive VM execution, training store teams, and ensuring SOP adherence

- Stay ahead of global and local trends in retail design, shopper behavior, and digital merchandising, introducing best-in-class practices for competitive differentiation.-

- Manage budgets for regional visual merchandising initiatives and ensure innovative yet cost-effective implementation at scale.-