- S/He will evangelize the role shopper marketing can play to accomplish brand objectives   - S/He will identify key shopper insights/formulate shopper propositions and bring them alive   - S/He will be a thought leader on what works in terms of shopper investments/ shopper messaging to influence the shopper in his path to purchase   - S/He is an individual contributor who leads the shopper marketing vertical   - Annual plans for each brand/channel - With the marketing head & Category leads defining the shopper marketing goals for the year ( strategic across brands)   - Facilitate a common ground between Brands, Insights teams, Customer Marketing teams   - Getting agencies to propose and customize Brand Activation Solutions to brand's Needs and evaluating the same and making one consolidated master plan for each brand   - Developing and maintaining healthy relationship with the agencies   - Ensure all projects yield desired results /insights & deliver to business timelines   - Develop shopper insights/ propositions for key launches /skus   - Creating shopper propositions for various channels/ markets in line with brand task   - Exploring new technologies for building shopper insights / visuals and store traffic/loyalty   - Identify key POS elements that work effectively in different distribution channels   Experience :   - 8 + years of experience in FMCD/FMCG/Telecom/ Pharma etc. A passionate consumer marketer with a flair for understanding insights & converting it into motivating propositions   - Must have held a front line-sales role (2-3 yrs +) n later moved to brand/shopper marketing (5yrs+)   - Prior knowledge of shopper marketing is not essential. But a drive to pick up the best practices in shopper marketing is essential for success   - MBA from reputed institute

Delhi NCR

Senior Manager - Shopper Marketing 

Job Description for Senior Manager - Shopper Marketing  in It's All About People Consulting OPC Pvt Ltd. in  Delhi NCR for (8-10) years of experience. Apply Now!