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242
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Job Code

1713395

Senior Manager - Search Engine Optimization

DXG Global Solutions.8 - 13 yrs.Mohali
Posted 1 month ago
Posted 1 month ago

Job Title : Senior Manager - SEO (Technical SEO, AI & Organic Growth)

Experience : 8 - 12 Years

Employment Type : Full-time

About the Role :


We are looking for an experienced Senior Manager SEO to lead our organic growth strategy across traditional search engines and the rapidly evolving AI search ecosystem. The ideal candidate should possess deep expertise in Technical SEO, enterprise-scale SEO strategy, AI-powered search optimization, and emerging Large Language Model (LLM) search experiences.


This role demands someone who understands not only how search engines crawl, index, and rank websites, but also how AI assistants and LLMs discover, interpret, and surface content. You'll be responsible for driving sustainable organic growth while preparing our digital presence for the future of search.

Key Responsibilities :

SEO Strategy & Leadership :

- Define and execute enterprise-level SEO strategy aligned with business goals.

- Build long-term organic growth roadmaps across multiple business units and digital properties.

- Lead SEO planning for product launches, content initiatives, migrations, and website redesigns.

- Mentor and manage SEO specialists while collaborating with product, engineering, content, analytics, and marketing teams.

Technical SEO :

- Conduct advanced technical SEO audits and prioritize fixes based on business impact.

- Improve crawl efficiency, indexation, rendering, and website architecture.

- Optimize Core Web Vitals, page speed, mobile performance, and overall technical health.

- Manage XML sitemaps, robots.txt, canonicalization, hreflang, redirects, structured data, pagination, JavaScript SEO, and log file analysis.

- Partner with engineering teams to ensure SEO best practices are embedded into development cycles.

AI Search & LLM Optimization :

- Develop strategies for optimizing visibility within AI-powered search experiences and Large Language Models (LLMs).

- Understand how AI search platforms discover, interpret, and cite authoritative content.

- Optimize content for semantic relevance, topical authority, entity relationships, and AI retrieval.

- Implement structured content strategies that improve discoverability across generative search platforms.

- Monitor emerging trends in AI Search, Answer Engines, Retrieval-Augmented Generation (RAG), and Generative Engine Optimization (GEO).

Advanced SEO & Search Experience :

- Build scalable internal linking frameworks.

- Improve topical authority using content clustering and semantic SEO.

- Drive schema implementation for enhanced search visibility.

- Optimize user engagement signals and reduce Pogo Sticking through better information architecture, content quality, page experience, and search intent alignment.

- Develop strategies for Featured Snippets, AI Overviews, Knowledge Panels, and other rich search experiences.

Analytics & Performance :

- Monitor SEO KPIs including rankings, organic traffic, conversions, crawl health, index coverage, and technical performance.

- Build executive dashboards and performance reports.

- Identify growth opportunities using search data, analytics, and competitive intelligence.

- Conduct forecasting and ROI analysis for SEO initiatives.

Innovation & Automation :

- Leverage AI tools to improve SEO workflows, content analysis, keyword research, technical auditing, and reporting.

- Evaluate emerging AI technologies and automation opportunities.

- Stay ahead of Google algorithm updates, AI search developments, and industry best practices.

Required Skills :

Technical SEO :

- Advanced Technical SEO expertise

- JavaScript SEO

- Crawl budget optimization

- Log file analysis

- Core Web Vitals optimization

- Structured Data (Schema.org)

- XML Sitemaps

- Robots.txt

- Canonicalization

- Redirect management

- International SEO (hreflang)

- Website migrations

- Indexation optimization

- Server-side SEO fundamentals

AI & Emerging Search :

- Strong understanding of AI-powered search ecosystems

- Experience with Large Language Models (LLMs)

- Semantic SEO

- Entity optimization

- AI Search optimization

- Generative Engine Optimization (GEO)

- Prompt engineering for SEO workflows

- AI-assisted content optimization

- Knowledge of Retrieval-Augmented Generation (RAG) concepts

SEO & Content :

- Keyword strategy

- Search intent optimization

- Content architecture

- Topical authority development

- Internal linking strategy

- E-E-A-T optimization

- Competitive SEO analysis

Analytics & Tools :

- Google Search Console

- Google Analytics 4 (GA4)

- Screaming Frog

- Ahrefs

- Semrush

- Sitebulb

- Google Tag Manager

- Looker Studio

- BigQuery (preferred)

- Excel/Google Sheets (Advanced)

Qualifications :

- Bachelor's degree in Computer Science, Engineering, Marketing, Information Technology, or a related field.

- Minimum 8 years of hands-on SEO experience, with significant expertise in Technical SEO.

- Experience managing enterprise or large-scale websites.

- Proven track record of driving significant organic traffic and revenue growth.

- Experience working with cross-functional product and engineering teams.

Preferred Qualifications :

- Experience in enterprise SEO or large digital platforms.

- Familiarity with Python, SQL, JavaScript, or automation scripting is an advantage.

- Experience integrating AI into SEO workflows.

- Knowledge of cloud-based analytics and SEO automation platforms.

- Experience with API-based SEO reporting and automation.

What We're Looking For :

- Strategic thinker with a strong analytical mindset.

- Deep technical problem-solving skills.

- Passion for AI, search innovation, and emerging technologies.

- Strong leadership and stakeholder management abilities.

- Excellent communication and presentation skills.

- Ability to manage multiple high-impact SEO initiatives simultaneously.

- Curiosity, adaptability, and a continuous learning mindset.

Success Metrics :

- Growth in organic traffic and conversions

- Improvements in technical SEO health

- Enhanced crawl efficiency and index coverage

- Increased visibility across traditional and AI-powered search experiences

- Improvement in Core Web Vitals and page performance

- Reduction in Pogo Sticking through enhanced user experience and content relevance

- Growth in topical authority and search visibility

- Successful implementation of AI-driven SEO initiatives

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Posted by

Job Views:  
242
Applications:  48
Recruiter Actions:  13

Job Code

1713395

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