Senior Manager - Search Engine Optimization

Description:

About the job:

- We are seeking a highly skilled and experienced Senior SEO Manager to lead and grow our SEO function with a focus on strategic planning, client management, team leadership, and technical SEO execution.

- The ideal candidate will bring a data-driven mindset, strong technical capabilities, and a passion for delivering impactful results across multiple client accounts or internal projects.

- This is a leadership role that requires deep SEO expertise, strong communication skills, and the ability to manage teams and collaborate across departments and client organisations.

Key Responsibilities:

SEO Strategy & Execution

- Develop and implement comprehensive SEO strategies aligned with client goals and business objectives.

- Conduct in-depth SEO audits to identify technical and content-related opportunities.

- Define clear KPIs, forecast SEO impact, and report performance using platforms such as GA4, GSC,

Ahrefs, SEMrush, and Looker Studio.

- Stay on top of Google algorithm updates and adapt strategies accordingly.

Client Handling & Relationship Management

- Act as the primary SEO point of contact for key clients or internal stakeholders.

- Lead client communications including strategy presentations, performance reports, and roadmap planning.

- Build and maintain strong client relationships through trust, transparency, and results.

- Translate complex SEO data into clear, client-friendly language and actionable recommendations.

Team Management & Collaboration

- Manage and mentor a team of SEO specialists, analysts, and content contributors.

- Oversee task assignment, quality control, and delivery timelines.

- Encourage continuous learning and skill development within the team.

- Collaborate with content, development, UX, and PPC teams for integrated digital campaigns.

Technical SEO Leadership

- Oversee site architecture, crawlability, indexation, page speed optimization, and Core Web Vitals.

- Implement and manage schema markup and structured data strategies.

- Partner with developers to resolve technical issues and ensure SEO best practices are built into site infrastructure.

- Conduct log file analysis, manage redirects, and optimize for mobile-first indexing.

Required Qualifications:

- 5-8 years of hands-on SEO experience, with at least 2 years in a leadership or client-facing role.

- Demonstrated success developing and executing SEO strategies across diverse industries or large-scale websites.

- Strong experience with technical SEO (site structure, JavaScript SEO, CWV, structured data).

- Strong project management skills and ability to prioritize in a fast-paced environment.

- Proficiency with tools including Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, and similar.

- Exceptional communication and presentation skills.

Preferred Qualifications:

- Experience working in a digital marketing agency or handling multiple clients simultaneously.

- Familiarity with CMS platforms like WordPress, Shopify, or Adobe Experience Manager.

- Basic understanding of HTML, CSS, and JavaScript.

- Experience with international SEO, multi-language/multi-region sites, or eCommerce platforms.

- Google certifications (Analytics, Tag Manager, Ads) are a plus.